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Type: Article

Section: Fragrance > Trends

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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A Fresh Start: RTD & Air Care in 2018

Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Home Fragrance: Air Care in the US Market

The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.

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The Creative Conversation: What Perfumers and Flavorists Can Learn from Each Other

In this web-exclusive article, read other readers’ fresh takes on ingredients and formulations

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

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Fragrance Trends on the Air Care Market

From charcoal and cannabis to gender neutral and free-from, younger consumers are driving changes in the air care industry.

New Perfumery Raw Materials

Nine companies presented new materials during the Thursday afternoon session. Chuck Yardley, Account Executive, and Gary Remans, Manager, Odor Control, Chem-Fleur International, introduced three new materials

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China's Burgeoning Aromatics Industry

The growing demand for aromatics, particularly for those provided by nature’s multitude of wild plants, could indeed bring prosperity in the not too distant future to peasants living on land that may not be suitable for crops but is overgrown with plants whose value even Jia Baoyu wouldn’t have realized.

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Smoke, Leather & Tea: A Survey of 2015 Trends

A recent spate of trend reports for the year heightened the emergence of unique ingredients, sensory combinations and global influences. Herein is a survey of some of the year’s leading themes.

Speed Smelling

Nine perfumers present scents free of creative constraints

Beyond BRIC: Traditional and New Natural Raw Materials and Supply Issues 137918788

Ingredients and sourcing in Indonesia, Tahiti, Réunion and Maghreb— highlights from Journées des Huiles Essentielles and Congrès International Plantes Aromatiques et Médicinales

What's Next: 18 Insiders on F&F Trends

Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.

Fragrance As a Trademark

Perhaps you or your clients should ask your trademark attorney to do an intellectual property audit of your inventory of product ideas for potentially protectable fragrance marks. The next time your customer smells your product, will they think of you?

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

This month’s column digs into recent scent trends and collaborations in the growing candle industry.

Forward Thinking: Candle Scent Trends & Seasonal Staples

This month’s column digs into recent scent trends and collaborations in the growing candle industry.

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Out of the Tube: Expanding Oral Care's Sensory Experience

Could a strategic shake-up in flavor development trigger some surprising effects in other olfactory product categories?

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