Fragrance > Home Care | Perfumer & Flavorist

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

All scents are sustainable, ethically sourced, hypoallergenic and safe for pets and kids.

Aera Launches Car Scent Diffuser

The My Healthy Home fragrance concept color palette solely consists of muted shades designed to exude a sense of well-being.

Düllberg Konzentra Reveals My Healthy Home Trend Concept

Inside Technology Designed Specifically for Fragrance Evaluators

Inside Technology Designed Specifically for Fragrance Evaluators

Introducing tools created to assist in the fragrance evaluation process.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.

José Balibrea, Managing Direct of Iberchem Group, Francisco Aguilera, Ambassador of Spain in Indonesia, Pierre Marchadier, General Manager of Iberchem Indonesia, Yong Chuan Lew, Regional Director, Fragrances & Flavours Asia, Croda.

Iberchem Debuts Creative Center in Indonesia

The center features sampling and application labs as well as testing cabins for personal care and home care products.

The candle segment held 35.89% market share in 2019.

5 Key Global Home Fragrance Market Drivers

The market size was $22.89 billion in 2019.

The global pet care market size was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Givaudan Debuts PetTech Platform Addressing Malodor and Well-being

The platform is said to combine Givaudan’s proprietary technologies and fragrance creativity. In order to provide the most effective fragrance solutions.

These scents are safe for sensitive skin, cruelty-free and vegan.

Skylar Clean Beauty x Aera Launch 3 Home Scents

The available scents are Coconut Cove, Lime Sands and Vanilla Sky.

Otherland co-founders Abigail Cook Stone and Sayyid Markar will remain with Curio Brands.

Curio Brands Acquires Otherland

This acquisition will expand on Curio's leadership within the luxury home fragrance space.

77% of respondents are comforted by the smell of home.

Survey: 51% of Americans Experience 'Scent-stalgia'

The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.

The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.

Global Home Fragrance Market Growth Driven by Personalization, Sustainability & E-commerce

North America dominated the global home fragrance market in 2022, valued at more than $3 billion.

Marketers need to adapt and modify their strategies and product offerings.

5 Home Fragrance Trends in 2023

With an uncertain economy and inflation, consumer demand is expected to slow down.