Home Care

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Jul 9th, 2025
The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
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Top 5 Fragrance Headlines of June 2025
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The brand’s press release describes the fragrance as “citrus-forward” with notes of mandarin, rosemary and cedar atlas.
Element Brooklyn Enters Home Care Category with All Purpose Cleaner
The cleaning formula is safe for most sealed surfaces, including countertops, stovetops and tile.
Jun 30th, 2025
The founding family executives of the house, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead Vollmens.
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Jun 27th, 2025
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
Golden flower: Jamboe of Indonesia
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Golden flower: Jamboe of Indonesia
Jamboe (Spilanthes acmella) natural extract for anti-aging skin care, oral care, and flavouring products.
May 8th, 2025
The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Jun 17th, 2025
“It is a privilege to join the American Cleaning Institute, an organization with a strong legacy and critical mission,” Abril said.
American Cleaning Institute Names Jennifer Abril Next President, CEO
Abril is currently the president and chief executive officer of the Society of Chemical Manufacturers & Affiliates (SOCMA), where she has led since 2016.
Jun 16th, 2025
The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
Jun 13th, 2025
The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Jun 10th, 2025
This agreement will cover one of the widest-ranging product portfolios for the brand, including home fragrance, personal care products and perfume.
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Jun 9th, 2025
“This is the fragrance industry’s biggest night,” said president Linda G. Levy.
The Fragrance Foundation 2025 Award Winners Announced
The event celebrated excellence and innovation in American fragrance in 19 categories.
Jun 9th, 2025
The Mojave Peach scent has fragrance notes of mandarin, cinnamon, peach, sandalwood and vanilla.
Laundry Sauce Introduces Mojave Peach Fragrance
Laundry Sauce, launched in 2022, combines its high-performance fabric care formulas with high-end fragrances from top perfumers.
Jun 6th, 2025