Iberchem is bringing fragrance diffusion science and neuroscience together in Nubirawave, a new digital platform designed to help perfumers create fragrances that deliver stronger scent release during use while optionally targeting specific emotional benefits.
The technology combines data on the physical properties of fragrance ingredients with neuroscience-based insights into emotional responses. By analyzing both datasets, Nubirawave helps perfumers identify ingredients suited to two objectives: enhancing fragrance blooming and, when desired, designing scents around targeted emotional experiences.
The platform is tailored to rinse-off applications in personal care and home care, including body washes, shampoos and dishwashing liquids. In these products, the combination of water, friction, heat and humidity during use creates conditions that activate the technology's blooming diffusion mechanism.
Iberchem says traditional rinse-off products can lose up to 80% of their fragrance during use. Nubirawave is designed to optimize fragrance release, increasing perceived intensity and extending the sensory experience throughout product use. The company positions the technology as delivering superior performance to its previous NeoLift platform.
Nubirawave builds on Iberchem's broader investment in digital fragrance creation tools. Following the 2025 launch of O-Door, the company has continued to develop platforms that translate fragrance expertise and consumer insights into practical guidance for perfumers.
O-Door focuses on digital support for fragrance creation, while VITA, introduced earlier, uses data-driven insights to help perfumers develop fragrances aligned with specific consumer preferences and desired olfactory characteristics. Together, the platforms reflect Iberchem's effort to integrate digital intelligence into different stages of the creative process, from understanding fragrance preferences to selecting ingredients and refining performance.
“We are committed to integrating technology into our creation processes because it enables us to transform our in-house expertise into digital intelligence, giving our perfumers greater flexibility, agility, and data-driven creative guidance,” said Manuel Serna, Iberchem's fragrance technologies manager, who led Nubirawave's development.
