Fragrance > Ambient Scent | Perfumer & Flavorist

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

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Scentys is Innovating in Home Fragrance with an Eye to Sustainability

6 Trends and Innovations in Ambient Scent

Car Scent Club is available for $9.95 per month.

Scentbird Launches Car Scent Club Subscription

The subscription launches with a wood freshener in a limited-edition scent made alongside Confessions of a Rebel, “Get a Room" fragrance.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.

New Ingredients for Formulation

New Ingredients for Formulation

New Sigma-Aldrich® brand aroma chemicals available for your formulations

The collaboration is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.

OnScent and Ascents Labs Launch World's First Clinically Validated Scent Wellness Platform

The collab is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.

Mane's Aquafine is a fluid, transparent, biodegradable and highly fragrancing solution available for various categories of products from fine fragrance to fabric care.

5 Fragrance Innovation & Technology Debuts from Mane

Each technology is designed to overcome a challenge or demand within the fragrance/cosmetics realm.

Scent Lab founder Ariana Silvestro shared, 'We want to make it easier for customers to find scents that embody who they are and how they feel through a data-driven and personalized approach.'

Scent Lab Candles Leverages Artificial Intelligence and Machine Learning

P&F+ connects with Scent Lab founder Ariana Silvestro.

Expanding application and advancement in e-nose technologies is just one of the factors growing the market.

Digital Scent Technology Market to Reach $1.5B by 2026

The market will report a CAGR of 9.2% during the forecast period.

Riccardo Halac-Ruggeroni is the founder of RHR and primarily formulates luxury home fragrances and candles.

RHR Fragrance Founder Riccardo Halac-Ruggeroni Shares Fragrance Journey

The fragrance enthusiast shares his journey in fragrance and what drives him to create.

Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year

Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.