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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

IFF's R&D teams aim to move fast creating new moleules without compromising the integrity of the science.

Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

A Fresh Chapter includes fragrance notes of pomelo, pink amber, jasmine and sandalwood.

Yankee Candle Partners with Reese’s Book Club for 2026 Candle Collection

Exploring the Nuances of Citrus for Wellness

Exploring the Nuances of Citrus for Wellness

ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.

The collection, available in both candles and diffusers, includes fragrance notes designed to evoke the brain and body’s relaxation response.

Blueme Fragrance Introduces Neuroscience-Backed Sleep Scent Collection

The brand uses neuroscience research to craft fragrances for emotional and physiological benefits.

The new spring collections are inspired by the season's themes of renewal and bloom.

Bath & Body Works Reveals New Spring Collections

The brand announces several new scents and collections after the implementation of its Consumer First Formula.

2026 Pf I Roma Scents Cover Image

[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience

Co-founders Avner Gal and Erin Berry explain how iRoma’s AI Wizard can help create a personalized fragrance shopping experience for the consumer and help retailers do their jobs more efficiently.

Bath & Body Works used sales data to determine the top fragrances in four categories.

Bath & Body Works Reveals Most Loved Fragrances of 2025

The top picks included new additions to the brand’s portfolio as well as returning favorites.

The collection fragrance, Daydream, includes notes of cherries, jasmine and marshmallows.

Hotel Collection Collaborates with Museum of Ice Cream to Launch New Home Fragrance Collection

Each product is available in the exclusive collaboration scent Daydream, inspired by Museum of Ice Cream’s signature dreamlike aesthetic.

Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.

New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform

“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said co-founder Sean Riordan.

Functional fragrances are not just a trend, but the latest evolution of intentional wellbeing.

How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

The Research Institute for Fragrance Materials (RIFM) was founded in 1966 as an independent, non-profit organization.

Sixty Years of Safe Scents: Q&A with RIFM’s President

Anne Marie Api discusses some key milestones in the organization's history and how it ensures safe and effective fragrance use.

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Top 5 Fragrance Articles of 2025

Check out our most popular fragrance headlines.

Oui Oui Emily includes fragrance notes of lychee, peach, violet buds, caramel and praline.

Glasshouse Fragrances Launches Limited Edition Candle for Emily in Paris Season Premiere

The fragrance is described as “an olfactory love letter to Paris.”