Fragrance > Ambient Scent | Perfumer & Flavorist

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.

SFA NEROLI Opens New Fragrance Campus in Grasse, France

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.

Bath & Body Works Announces Summerween Collection, Introduces New Fragrance

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Top 5 Fragrance Headlines of June 2025

Check out what our readers connected with the most last month.

Discover Givaudan’s top aroma molecules for impactful flavour creation

Discover Givaudan’s top aroma molecules for impactful flavour creation

Ready to unlock bold flavour? Elevate a wide range of formulations with high-intensity specialities! Download our catalogue to explore leading aroma molecules from our Barneveld Flavour Ingredient Centre of Excellence today!

“This boutique has been years in the making,” said Sergio Tache, founder and chief executive officer. “We’ve had such an amazing response to our perfumes online since launching in 2019 and knew we wanted to give customers an offline Dossier experience.'

Dossier Opens Flagship Boutique in New York

The Dossier boutique is located in New York’s Scent Row and will serve as a space for both discovery and education.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.

Top 3 Fragrance Ingredient Trends from SIMPPAR 2025

Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.

Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty

The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.

“This is the fragrance industry’s biggest night,” said president Linda G. Levy.

The Fragrance Foundation 2025 Award Winners Announced

The event celebrated excellence and innovation in American fragrance in 19 categories.

The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.

Bath & Body Works Announces New CEO, Releases First Quarter Financial Results

The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.