Fragrance > Trends | Perfumer & Flavorist

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

Perfumer Chiraz Mouradian

Perfumer Chiraz Mouradian Talks Synesthetic Projects & Industry Journey

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Bringing A New Era of Taste & Flavor to Plant-based Foods with Yeast-based Ingredients

Bringing A New Era of Taste & Flavor to Plant-based Foods with Yeast-based Ingredients

The Global Head of Customer Innovation at Biospringer by Lesaffre discusses how fermentation-based solutions can hit the mark with flavorists.

This year, BeautyWorld Middle East continued to cater to fragrance creators, distributors, and retailers with a vast selection of offerings, featuring an impressive array of fragrance compounds, perfumed candles, incense sticks, solid perfumes, and room fragrances.

Fragrance Innovation Shines at Beautyworld Middle East 2024

See event highlights, key conference discussions and the announcement of 2025 dates.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'

Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation

Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.

Beautyworld Middle East’s Fragrance section is one of the most prominent areas of the event, showcasing a wide range of perfumes, essential oils, and fragrance-related products.

How the Middle Eastern Fragrance Market is Influencing Global Consumer Habits

Here's what you need to know in preparation for the return of BeautyWorld 2024 in Dubai this October.

'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.

Scentbird to Host Inaugural Digital Fragrance Awards This Month

The event will be live-streamed globally on October 29, 2024.

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

Essential Oil Market Projected To Expand Over $59 Billion by 2034

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

See the closely trailing four other top trends for fall 2024 in the fragrance realm.

Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends

See the closely trailing four other top trends for fall 2024 in the fragrance realm.

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.

The search for ingredients like bourbon and sugar alongside vanilla body mist offers the opportunity for variations in this fragrance experience.

Vanilla Body Mist Projected to Top 2024 Holiday Purchasing Trends

The search for ingredients like bourbon and sugar alongside vanilla body mist offers opportunity for variations in this fragrance experience.