Fragrance > Trends | Perfumer & Flavorist

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

Circana advises almost 7,000 brands and retailers worldwide.

IRI & NPD Rebrand as Circana

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

Scented Candles Global Market to Reach $677.8M by 2030

Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.

US Prestige Fragrance Sales Projections for Valentine's Day 2023

In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.

The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.

Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being

The Middle East fragrances market is projected to reach $4,414.1 million by 2027.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

The Next Generation of Buchu Oil Production

The Next Generation of Buchu Oil Production

For over 300 years, South African buchu has remained a vital component of the flavor and fragrance industry. New innovations in irrigation and fire-prevention have allowed the crop to flourish once more, ushering in the next generation of buchu.

Citrus oils are popular for their immunity-boosting and stress-relieving properties which continues to fuel market growth.

Citrus Oil Market Driven by Wellness Demands, Household Products, Food and Beverage Markets

The global citrus oil market is expected to reach a valuation of $8.75 billion by 2023 and $14.4 billion by 2033.

Through Bell's Spark preditions, the company has highlighted a handful of micro trends including a rise in demand for flexitarian options as a way of a healthier lifestyle, clean label products and value-adding tech to enhance the flavors, smells and appeal of natural ingredients and finished products.

Bell Flavors & Fragrances Outlines 5 Industry Macro Trends with Spark Trends Platform

Each macro trend is then broken down into various microtrends tied to unique geographies, categories, flavors, fragrances and botanicals.

From mood boosting to better sleep these are the latest wellness-focused scent technologies and launches taking over headlines.

The Intensifying Relationship Between Scent and Well-being

The latest innovations and portfolio launches in the functional fragrance market.

From research and development platforms to consumer experiences, the investment and curiosity of artificial intelligence for flavor and fragrance formulation is growing. Will 2023 host the next big AI launch in F&F?

Top 5 Perfumer & Flavorist+ Trends of 2022

This year was filled with headlines of industry leaders investing in the future of F&F. Discover the 5 hottest topics.

Lanxess outlined trending fragrances like florals, fresh scents and vanilla as part of 2022's most popular.

Lanxess Outlines 2022 Fragrance and Consumer Trends

The report recalls the most popular fragrance trends of 2022, from florals to vanilla.

Ex Nihilo's Idle Hour is designed to evoke a sensuous feeling familiar to photographer Amanda Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.

Recent Location-based Fragrance Launches

Designed to offer multisensory experiences, location-based fragrance products are having a moment.

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Two Sense: Fragrance Marketing & Understanding Consumer Perception

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.