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Fragrance
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Trends
Trends
Fragrance
dsm-firmenich Opens Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Fragrance
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
Latest
Fragrance
Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Fine Fragrance
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Trends
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Sponsored
From Clove to Creamy: Natural Vanillin from Clove
Indesso Natural Vanillin: Authentic. Sustainable. Sensory Excellence.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Fragrance
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Fragrance
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
Ingredients
Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora
The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.
Ingredients
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
Fine Fragrance
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
Fragrance
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.