Trends

Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.
dsm-firmenich Opens Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Jul 28th, 2025
“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
North America and Europe currently lead the market, supported by established beauty and fragrance industries and strong brand loyalty.
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Jun 23rd, 2025
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
From Clove to Creamy: Natural Vanillin from Clove
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From Clove to Creamy: Natural Vanillin from Clove
Indesso Natural Vanillin: Authentic. Sustainable. Sensory Excellence.
Jul 28th, 2025
The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Jun 10th, 2025
Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Jun 3rd, 2025
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
Tobacco accords are often used as a warm, rich and slightly sweet base note.
Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora
The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.
May 1st, 2025
With innovations in nano-emulsions, enhanced skin compatibility, and sustainability benefits, alcohol-free fragrances are set to redefine the future of fine fragrance.
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
May 1st, 2025
High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
May 1st, 2025
The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Apr 30th, 2025