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Fragrance
Introducing the 2025 Fragrance Leaders & Newsmakers
It's time to learn what innovations and technologies our experts are excited about in the world of fragrance.
Ingredients
Flavor Reports: EU Edition (June 2025)
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What I Learned About Fragrance Today Is …
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Sponsored
Golden flower: Jamboe of Indonesia
Jamboe (Spilanthes acmella) natural extract for anti-aging skin care, oral care, and flavouring products.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Flavor
IFF Opens New Office in Hyderabad, India
Newly constructed site reflects the company’s commitment to scaling its global business services operations.
Fine Fragrance
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Fragrance
Adidas Launches Vibes Fragrance Hair and Body Mists
The collection features five fragrances with mood-boosting ingredients.
Flavor
Givaudan Introduces Rainforest Alliance-Certified Vanilla Extracts for European Market
New certification expands options for customers and underlines Givaudan’s commitment to sustainability.
Ambient Scent
Pura Releases Trees of the West in Collaboration with Scents of Wood
The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.
Trends
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Home Care
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Fragrance
American Cleaning Institute Names Jennifer Abril Next President, CEO
Abril is currently the president and chief executive officer of the Society of Chemical Manufacturers & Affiliates (SOCMA), where she has led since 2016.
Fragrance
Eurofragance Collaborates with Palau de la Música Catalana to Create Olfactive Experience
The exhibit includes ten exclusive fragrances inspired by the architectural work of Lluís Domènech i Montaner.