Perfumer & Flavorist

Several companies wrote about the use of artificial intelligence and the digitalization of fragrance development.

Introducing the 2025 Fragrance Leaders & Newsmakers

It's time to learn what innovations and technologies our experts are excited about in the world of fragrance.

The panel evaluated ingredients from Capua 1880, a family-run business built across five generations since it was founded in 1880 in Reggio Calabria.

Flavor Reports: EU Edition (June 2025)

This month I’ve had the joy of reading and editing all of our Fragrance Leaders & Newsmakers submissions.

What I Learned About Fragrance Today Is …

Golden flower: Jamboe of Indonesia

Golden flower: Jamboe of Indonesia

Jamboe (Spilanthes acmella) natural extract for anti-aging skin care, oral care, and flavouring products.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

The new office is 75,000 square feet and is designed to accommodate up to 600 employees.

IFF Opens New Office in Hyderabad, India

Newly constructed site reflects the company’s commitment to scaling its global business services operations.

Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032

The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.

According to Coty’s press release, 81% of consumers tested agree that the scents boosted their mood and 80% said the scent made them feel positive.

Adidas Launches Vibes Fragrance Hair and Body Mists

The collection features five fragrances with mood-boosting ingredients.

the certification enables full traceability for a selection of vanilla beans cultivated in Madagascar for use in the company’s European extraction facilities

Givaudan Introduces Rainforest Alliance-Certified Vanilla Extracts for European Market

New certification expands options for customers and underlines Givaudan’s commitment to sustainability.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.

TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE

The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

“It is a privilege to join the American Cleaning Institute, an organization with a strong legacy and critical mission,” Abril said.

American Cleaning Institute Names Jennifer Abril Next President, CEO

Abril is currently the president and chief executive officer of the Society of Chemical Manufacturers & Affiliates (SOCMA), where she has led since 2016.

The fragrances were developed by Angéline Leporini and Pelegrí Grane, senior perfumers at Eurofragance.

Eurofragance Collaborates with Palau de la Música Catalana to Create Olfactive Experience

The exhibit includes ten exclusive fragrances inspired by the architectural work of Lluís Domènech i Montaner.