Perfumer & Flavorist

SIMPPAR transformed the heart of Grasse into an open-air celebration of perfumery ingredients, welcoming fragrance professionals from around the world to explore new naturals, captives and technological advances against the backdrop of the industry’s historic capital.

Editor's Notebook: The Flavor & Fragrance Ingredients Seen at SIMPPAR and FlavourTalk 2026

From unique citrus to woody notes and beyond, recent events featured ingredients for every occasion.

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

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Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

The new Brazilian household care application lab will focus on laundry and dishwashing systems, allowing formulators to evaluate enzyme performance under regional washing conditions and water profiles. The facility is intended to speed formulation development and strengthen collaboration with detergent manufacturers working on next-generation cleaning products.

IFF Expands Fermentation and Enzyme Innovation Footprint in Latin America

Mizuno said he intends to build on the management foundation established under Masumura while treating changes in the global business environment as opportunities for growth.

Takasago Names Naoki Mizuno President & COO as Vision 2040 Push Accelerates

His appointment comes as the company prepares to complete the final year of its NGP-2 medium-term management plan.

The new facility dramatically expands the company's geographic footprint, allowing more than 85% of the U.S. population to be reached within two business days.

Custom Flavors Opens East Coast Manufacturing Hub, Expanding US Flavor Production Capacity

The investment represents phase 1 of a broader multi-stage expansion designed to increase production capacity, shorten lead times and strengthen customer support.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

The first phase of the expansion includes an increase in warehousing capacity and operational efficiency, enabling faster customer response and future growth, per the company.

Edlong Invests $10M to Expand Dairy Taste Innovation Hub in Illinois

"This investment aligns with our mission to enrich the lives of those we touch through agility and technical solutions that solve challenges others simply cannot."

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Dihydro Anethole Adds Natural Body and Anise Complexity to Fruit Flavors

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Boost Citrus Profiles with Isobionics' Natural Valencene 75 & 80

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

The system demonstrates how generative modeling can reconstruct complex, multi-ingredient taste signatures, including fast-food–style flavor profiles such as a Big Mac–like sensory signature, where layered notes from fat, salt, umami, acid, and aroma compounds are algorithmically approximated rather than manually reverse-engineered.

AI Flavor Platform Maps Taste Science ... and Recreates a Big Mac

AI can now operate at two levels simultaneously: decoding the sensory architecture of flavor and optimizing it toward higher predicted consumer “liking."

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.

'Iberchem made its first investment in China in 2002,' said José Balibrea, managing director of Iberchem and vice president of Croda's fragrances and flavors division. 'Today, China is our number one country by sales, and Asia is a key pillar of our F&F 2030 growth strategy.'

Iberchem Opens New Guangzhou Fragrance Innovation Center to Fuel Growth Across China and Asia

"Today, China is our number one country by sales, and Asia is a key pillar of our F&F 2030 growth strategy."

The new awards program recognizes exhibitors whose ingredient innovation, technological advancement and sustainability initiatives are helping shape the future of perfumery.

Mane, Givaudan and Pura Take Top Honors at Inaugural WPC Exhibitor Awards

From encapsulation tech to a unique co-extraction, winners brought newness to the fragrance industry event.

SIMPPAR 2026 served as a platform for new and notable fragrance materials.

SIMPPAR 2026: The Ingredients Shaping Fragrance’s Next Chapter

Fruity captives, next-generation musks, essential oil blends and more stole the show in the south of France.