Perfumer & Flavorist

From Burnt Metal to Long-Lasting Tonka: the Latest Updates to the Fragrance Ingredient Palette

The Sephora launch introduces a tiered entry point: the full-size fragrances retail for $140, with $35 travel sprays and an $18 discovery set. The Villainelle and Painted Petals launch September 14, while Wild Cousin is slated to follow.

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Read the latest issue

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

The Global Ingredient Tour: The Latest Flavor & Fragrance Innovations from London to Grasse to California

IFT FIRST

Jul 11th, 2027Jul 14th, 2027

✈️The FlavourTalk Conference 2027 (DATES TBD) | ➡️ P&F+ Will Be There

Jan 1st, 2027Dec 31st, 2027

Unlike conventional encapsulation methods, Microcaps' patented microfluidic manufacturing platform uses a step-emulsification process to produce highly uniform fragrance droplets at industrial scale, offering precision, reproducibility and formulation control.

The Next Generation of Fragrance Delivery Takes Shape

Fragrance is getting a high-tech makeover with microencapsulation and light-activated scent that lasts weeks.

By treating flavor as the hero, nutrition as the enabler and texture as the core experience, brands can move past functional compromise to build the next generation of truly craveable snack bars.

The Flavor Equation: Engineering Craveable Snack Bars in the Age of Protein and Sugar Reduction

The primary hurdle is executing what consumers call "mindful indulgence."

The Scandinavian concept of lagom—the idea that there is a 'just right' amount of everything—is quietly influencing how product developers think about sensory design.

Mapping the Global Senses (Part 2 of 3): Novelty & Familiarity

Consumers don't just want 'spicy'—they want the challenge.

Summer's Last Sip: What the Taste Trends Taught Us

Every launch seems designed to spark a conversation, a social post or a friendly dare as much as satisfy hunger.

Fruit Forward: The Materials Redefining Realism in Flavor & Fragrance

'[T]he beauty of being a perfumer lies in the ability to dream freely and create without stifling that artistic spirit,' says Agilex perfumer Jamie Y.Tan. 'But balancing creativity with technical limitations—like regulatory restrictions and cost constraints—is an essential part of the craft.'

From Rejection to Retail: How Jamie Y. Tan Turned Persistence Into Perfumery

"Your individuality is what ultimately shapes your signature as a perfumer."

Elixiris +t

Elixiris Blends Orris and Cedarwood in a New Co-Distilled Signature

alpha-Terpineol is not essential in most cheese flavors. The exception is Parmesan cheese profiles, where a modest addition—around 100 ppm—adds authenticity.

Beyond Lilac and Pine: Unlocking Alpha-Terpineol's Hidden Power Across Flavor Categories

Often dismissed as simply "floral and pine," high-purity alpha-terpineol is actually a precision flavor tool.

Adobe Stock 209788871

A Fresh Boost for Juicy Citrus Flavors