Perfumer & Flavorist

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

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Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

By combining capabilities in skin science, microbiome research and functional health ingredients, the division is designed to help customers create “inside-out” and holistic care solutions.

Inside-Out Care: Symrise Launches Division Linking Beauty, Wellness and Biotics

Mane Orcanox™ 2481 X 3509 Sans Texte

Orcanox Brings Velvety Musk and Lasting Power to the Perfumer's Palette

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BioSymphony Hits the Right Note with Nature-Derived Flavor Innovation

7 Up Lime Lemon Hero Photo

7UP Puts Lime Front and Center in Flavor-Focused Brand Overhaul

The strategy is notable for how explicitly it identifies a single citrus note as the brand’s signature.

“Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, chief executive officer.

Sol de Janeiro’s Intense Perfume Mist Bridges the Gap Between Mists and Fine Fragrance

The 90-ml Intense Perfume Mists will retail for $34, versus $26 for the same size of the standard mists.

The sweet, balsamic elements of natural vanillin ex vanilla beans would complement all vanilla profiles, from creamy French vanilla to beany vanilla Madagascar type, while it would provide additional complexity to variety of brown flavors, like caramel and chocolate.

From Vanillin to Pyrazines: A Deep Dive into Natural Aroma Ingredients Shaping Modern Flavor Design

Sulfurous, tropical, nutty, roasted, floral and other tonalities.

Notably, 41% of Gen Z and 40% of millennial non-drinkers say they feel comfortable in social situations without alcohol while others are drinking; this sentiment is also shared by 48% of Gen X and 66% of baby boomer abstainers.

Beyond the Buzz: How Sensory Advancement Is Redefining the Low/No Alcohol Revolution

The future belongs to brands that can demonstrate value to consumers that complex flavor is the experience, not an afterthought.

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

Rose Meets Honey: Why 2-Phenyl Ethanol Is a Flavor Staple

From fermented to berry flavors, this material drives authenticity and complexity.

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Tolu Balsam: A Sweet, Spicy Classic for Flavor & Fragrance

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

Sym Am Ingredient Finder Kv Floralox

Floralox Gives Rose a Modern Metallic Twist