Perfumer & Flavorist

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

Read the latest issue

Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

By combining capabilities in skin science, microbiome research and functional health ingredients, the division is designed to help customers create “inside-out” and holistic care solutions.

Inside-Out Care: Symrise Launches Division Linking Beauty, Wellness and Biotics

The new Brazilian household care application lab will focus on laundry and dishwashing systems, allowing formulators to evaluate enzyme performance under regional washing conditions and water profiles. The facility is intended to speed formulation development and strengthen collaboration with detergent manufacturers working on next-generation cleaning products.

IFF Expands Fermentation and Enzyme Innovation Footprint in Latin America

For 2026, IFF expects continuing-operations sales of $7.4 billion-$7.6 billion, representing 2%-4% currency-neutral growth, with adjusted EBITDA of $1.53 billion-$1.60 billion, up 4%-8% on a currency-neutral basis. Pictured is IFF's innovation center in Brazil.

IFF’s Q2: Scent Leads as Taste and Biosciences Gain Momentum

For 2026, IFF expects continuing-operations sales of $7.4 billion-$7.6 billion, representing 2%-4% currency-neutral growth.

Taste, Texture & Health (TTH) grew 4% LFL to €1.63 billion, also volume-led, with momentum improving sharply in Q2.

dsm-firmenich’s H1 Growth Is Led by Fragrance, While Flavors Regain Momentum

For beauty and fragrance, the results point to a particularly strong demand environment for finished fragrance creations, rather than broad-based acceleration across all ingredients.

Turpaz said the growth reflects the integration of acquisitions completed in 2025 and the first half of 2026, alongside organic growth, cross-selling and operational synergies. Following acquisitions in the U.S. and France, the company said its current annual revenue run-rate is approximately $380 million.

Turpaz Sales Surge 41% as Acquisitions Fuel Record First-Half Results

Following acquisitions in the U.S. and France, the company said its current annual revenue run-rate is approximately $380 million.

Rather than simply replicating traditional alcoholic drinks, flavor development is increasingly focused on creating layered, contemporary profiles that deliver complexity, refreshment and sensory depth without relying on alcohol itself.

The New Rules of Flavor in Low- and No-Alcohol Drinks

RTD and spirits-style applications are being reinvented with layered, contemporary profiles.

P&f Branded Content Lead Image

Micadelva™: A Safe-by-Design Fragrance Innovation

Discover how Safe-by-Design is transforming fragrance innovation: Learn about BASF’s approach to integrating hazard assessments from the earliest development stages—and how Micadelva™ exemplifies a new generation of future-proof, high-performance ingredients.

Today’s breakthroughs are delivering greater diffusion, longer-lasting impact, richer textures and entirely new interpretations of beloved floral notes.

Disrupting the Bouquet: New Floral Fragrance Materials

Redefining rose, jasmine, muguet and more with emerging technologies.

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

How AI Actually Picks Your Fragrance

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

WFFC and dsm-firmenich Partner on Webinar Exploring the Power of Mentors and Sponsors

The webinar supports WFFC’s recently relaunched mentorship initiative, reinforcing the organization’s focus on creating opportunities for connection and growth across all career stages.

For flavorists and product developers working across milk, cheese, yogurt and plant-based alternatives, navigating this landscape requires balancing strict functional demands with a non-negotiable prerequisite: taste remains the primary driver of consumer purchase decisions.

Formulating the Future of Dairy: 4 Essential Mandates for Product Developers and Flavorists

PLUS: New Dairy Flavor (and Fragrance) Tools.

Canned cocktails are just one manifestation of the shakeup reinventing RTD beverage alcohol.

From Spritz to Sizzle: Flavor-Forward Innovation Reshapes the RTD Alcohol Boom [Forward Thinking]

Flavor-forward innovation is shaping the RTD landscape, spanning spritzes, tea cocktails, nostalgic hard sodas, elevated RTS formats, tequila drinks, and next-gen beer and flavored malt beverages.

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

Snif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Line

Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.