Perfumer & Flavorist

The Sephora launch introduces a tiered entry point: the full-size fragrances retail for $140, with $35 travel sprays and an $18 discovery set. The Villainelle and Painted Petals launch September 14, while Wild Cousin is slated to follow.

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

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Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

Fuzzy and poorly researched ultra-processed food definitions confuse both consumers and policymakers: they penalize minor functional processing (like adding emulsifiers, vitamins or flavor materials to healthy foods) and ignores that not all industrial processing is inherently bad.

California’s AB 2244: What the Emerging 'Non-Ultraprocessed' Standard Means for Flavor Tech

The presence of a flavoring ingredient alone does not automatically make a food ultraprocessed.

From left: Justin Boxford, global president, Luxury Beauty Brands, Erica Kwok, senior vice president and general manager of Estée Lauder, and Magalie Parksuwan, senior vice president and general manager, La Mer.

Estée Lauder Reshapes Luxury Brand Leadership as Sandra Main Prepares to Retire

Justin Boxford takes expanded luxury portfolio; Erica Kwok named Estée Lauder GM and Magalie Parksuwan expands La Mer remit.

American model and actor Matthew Noszka stars as the face of the campaign.

Stetson’s Untamed Trio Explores Sage, Smoke and the Wild West

The collection—Open Sky, Free Rein and Wild Sage—gives three perfumers a different interpretation of the same rugged-western brief.

'The idea behind AARAV Intelligence is to bring consumer and market understanding much closer to the entire product development process,' said Vinay Vaze, promoter, AARAV Fragrances and Flavors Pvt. Ltd.

AARAV Puts Consumer Intelligence at the Center of Fragrance and Flavor Innovation

Can AI-powered consumer insights collapse the gap between what shoppers desire and what brands actually create?

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Ulta’s Muse Accelerator Spotlights Fragrance’s Next Generation

Mood-boosting and gourmand fragrances take center stage in Ulta's next innovation cohort.

Spectre was presented as part of 'From Matter to Spirit' (De la matière à l'esprit), the theme of the inaugural edition of Scent, a contemporary olfactory culture exhibition that took place in Milan, Italy, from March 27 to 29, 2026.

When Perfume Becomes Sculpture

Cvista works across orange, lemon, lime, grapefruit and apple, serving roughly 130 customers worldwide. It uses distillation, extraction, resin-based processing and molecular distillation to isolate and purify trace compounds that occur naturally in citrus oils.

Mane Makes Major Citrus Play With Cvista Acquisition

The acquisition is particularly significant for the specialty citrus fractions that sit behind more differentiated flavor profiles.

The certification places Lluch Essence within the global B Corp movement, which recognizes companies assessed against social, environmental and governance standards. For a specialty ingredients supplier, the designation is particularly notable as the fragrance and flavor industry faces growing scrutiny around traceability, responsible sourcing, supply-chain management, transparency and environmental impact.

Lluch Essence Earns B Corp Certification, Formalizing Its Long-Term Sustainability Model

The global B Corp movement recognizes companies assessed against social, environmental and governance standards.

Symrise and AmeriTerpenes will maintain a long-term commercial relationship, with agreed supply arrangements providing Symrise continued access to renewable, terpene-based raw materials. The companies described the arrangements as creating an enduring industrial partnership supporting both businesses' future growth.

Symrise Divests AmeriTerpenes Business as It Sharpens One Symrise Portfolio

The company is divesting businesses that sit outside the company's highest-priority growth platforms.

Professionals working with naturals often require knowledge of sourcing, traceability, quality variation, supplier relationships, certification, regulation and the financial effect of inconsistent supply.

Five Talent Trends Shaping Hiring Across Specialty Ingredients in 2026

Technical expertise alone won't cut it anymore in specialty ingredients hiring.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

October Product Roundup

Sweeten the Vanilla Profile with Natural Vanillyl Ethyl Ether