Perfumer & Flavorist

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients - Join us for an engaging webinar on GRAS (Generally Recognized As Safe), a critical framework for qualifying food ingredients in the USA.

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CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

By combining capabilities in skin science, microbiome research and functional health ingredients, the division is designed to help customers create “inside-out” and holistic care solutions.

Inside-Out Care: Symrise Launches Division Linking Beauty, Wellness and Biotics

The new Brazilian household care application lab will focus on laundry and dishwashing systems, allowing formulators to evaluate enzyme performance under regional washing conditions and water profiles. The facility is intended to speed formulation development and strengthen collaboration with detergent manufacturers working on next-generation cleaning products.

IFF Expands Fermentation and Enzyme Innovation Footprint in Latin America

'By combining this know‑how with a high‑throughput in vitro screening platform, ChemoSensoryx and Mane can precisely evaluate how large libraries of compounds, whether raw or purified natural extracts or synthetic molecules, interact with each of these receptors,' says Fanny Lambert, biotechnology department director at Mane. 'This approach generates, for every compound tested, a comprehensive olfactogram: essentially a detailed olfactory, gustatory and trigeminal signature.'

Inside the Receptor Revolution Transforming Flavor and Fragrance

The launch comes as major beverage brands experiment with cream soda, strawberries-and-cream, and ice cream-inspired flavor profiles, signaling broader momentum behind the trend.

Creamy Craze: I.T.S Unveils Natural Flavors for the Next Wave of Indulgent RTD Drinks

The collection aims to help brands capitalize on consumer demand for nostalgic and comforting flavor experiences.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

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Ingredion Strikes Deal for Tate & Lyle, Creating Ingredient Solutions Powerhouse

By adding Tate & Lyle's expertise in fortification and sweetening to its existing portfolio, Ingredion is positioning itself as a more comprehensive partner for global food and beverage innovation.

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

FCA used the event to advocate for science-based regulatory frameworks that can accelerate the commercialization of new fragrance technologies.

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New Ingredients for Formulation

New Sigma-Aldrich® brand aroma chemicals available for your formulations.

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

Eurofragance will continue operating as an independent brand.

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

The program reflects growing interest in olfactory experiences across museums and heritage institutions.

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

The American Society of Perfumers (ASP) will present its prestigious Lambert Service Award to Paula Kundu at the World Perfumery Congress 2026, recognizing her leadership, volunteerism, and long-standing contributions to the global fragrance community.

ASP to Honor Paula Kundu with 2026 Lambert Service Award at World Perfumery Congress

The award celebrates individuals whose service has significantly advanced both ASP and the broader perfumery profession.

From left: Luzi CEO Roland Altenburger and board member Iris Altenburger, Ph.D.

Luzi Marks 100 Years With Exclusive Rose Variety Developed Over Three Years With Meilland

Rose 1926 combines fresh blooming rose notes with facets of passion fruit, pear, peach and Earl Grey tea.

Robertet plans to leverage the upgraded network to advance Industry 4.0 initiatives, including real-time data integration across manufacturing, logistics, ERP and business intelligence systems, while ensuring the quality and traceability standards required in global ingredient production.

Robertet Powers AI-Driven Fragrance Innovation With Global Network Overhaul

The enhanced connectivity will also support Robertet's AI-driven innovation efforts, including NaturIA.

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Vanilla with a Warming Edge