Note to Subscribers

Jul 3rd, 2025
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The Perfumer & Flavorist+ newsletter will be pausing in observance of Independence Day on Friday, July 4. The newsletter will return on Monday, July 7. 

The P&F+ team hopes you have a wonderful and safe holiday!

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“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Jul 9th, 2025
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Jun 16th, 2025
This new product offers long-lasting odor protection in the brand’s signature scents.
PAPATUI Men’s Care Introduces Full Body Deodorant Spray
The full body deodorant is formulated without aluminum, parabens or phthalates and is available in three of the brand’s scents.
Jul 9th, 2025
Leah Kateb first rose to prominence on Peacock’s Love Island USA and began working with Skylar after spotlighting the brand’s Vanilla Sky fragrance in her viral shower routine video.
Leah Kateb Joins Skylar as Chief Creative Officer, “Refounder”
The Love Island USA alum will help the brand refresh its identity.
Jul 8th, 2025
The Marie Claire UK 2025 Fragrance Awards were chosen by a panel of industry experts and Marie Claire editors.
Marie Claire Announces Winners of 2025 Fragrance Awards
Fifteen winners were chosen from across the industry by a panel of industry experts and Marie Claire UK editors.
Jul 8th, 2025
“The Florida chapter is already growing, with numerous new members, proving this new geographic location will continue to be a hub for the flavor and fragrance industry, and the WFFC,' president Erica Lermond said.
WFFC Announces Launch of Florida Chapter
The chapter will help serve central Florida’s growing network of ingredient suppliers, citrus processors and industry experts.
Jul 7th, 2025
These two new scents are now available for $475 each in a 100 mL Extrait de Parfum format.
MIND GAMES Expands Perfumer Extraordinaire Collection with KINGSIDE and QUEENSIDE
MIND GAMES was founded in 2022 and draws inspiration for its fragrances from the intricacies of chess.
Jul 7th, 2025
“Summer is the perfect time to bring something fresh to our lineup,” said chief marketing officer Luis Garcia.
Tree Hut Expands Portfolio with Summer Collection
The brand hopes this expansion will reflect their commitment to sensorial experiences combined with high-quality body care.
Jul 7th, 2025
Asia-Pacific is the fastest growing region over the forecast period, driven largely by population growth and increased middle class spending.
Flavor and Fragrance Market Projected to Reach $37.5 Billion by 2031
The growing health consciousness among consumers is influencing the global F&F market.
Jul 2nd, 2025
According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
Jul 2nd, 2025
The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Jul 1st, 2025