Luxury fragrance brand Element Brooklyn announced its expansion into the cleaning supply category with the launch of its all purpose cleaner in best-selling scent Mandarin Crush. The launch includes a reusable spray bottle and refillable bags of cleaner concentrate to reduce plastic waste.
“There’s a disconnect between how we treat fragrance in personal care and how we ignore it in cleaning products,” said founder Andrew Nicol. “We created the Mandarin Crush All Purpose Cleaner to close that gap because people want their homes to smell as good as they do. And they shouldn’t have to compromise on design, price or sustainability to get there.”
The brand’s press release describes the fragrance as “citrus-forward” with notes of mandarin, rosemary and cedar atlas. Further, the cleaning formula is safe for most sealed surfaces, including countertops, stovetops and tile.
Element Brooklyn’s all purpose cleaner and reusable spray bottle are available for purchase on the brand’s website.
