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Fragrance
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Fragrance
Personal Care/Beauty
Dove Brings Back Limited-Edition Crumbl Collection with New Format and Scent
According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.
Trends
Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana
Fine Fragrance
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
Latest
Ambient Scent
Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer
"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.
Sponsored
Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance
Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.
Fine Fragrance
Sabrina Carpenter Adds Sweet Tooth Lemon Pie to Fragrance Collection
“This fragrance feels fun, happy, and a little nostalgic which is the perfect combination," said Carpenter.
Ambient Scent
Bath & Body Works Expands Milk Bar Collaboration
The expanded collection features four new dessert-inspired fragrances plus the original Birthday Cake fragrance.
Fine Fragrance
Estée Lauder Companies, Jo Malone London Introduce AI-Powered Scent Advisor Experience
The AI Scent Advisor uses Google-based tools to interpret natural language into fragrance recommendations.
Fine Fragrance
IMH Fragrances Inks Deal with Quicksilver for Fragrance Collection
The full Quiksilver fragrance collection is expected to be available through select retail partners, online at the brand's website and on Amazon in February of 2026.
Fragrance
Top 5 Fragrance Headlines of November 2025
Find out which articles in the fragrance space captured our readers' attention.
Fine Fragrance
LVMH Luxury Ventures Invests in Minority Stake of BDK Parfums
Flavor
Editor's Note: One Year Later
Fine Fragrance
Smelling in Stereo: How 3D Olfaction Processes can Revolutionize Perfumery
Introducing a new way to formulate a perfume without changing or adding ingredients.
Fine Fragrance
The Middle East as the Next Global Fragrance Innovation Hub
From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.