Fragrance > Regulatory & Research | Perfumer & Flavorist

In her new role, Cruz will lead executive coordination and member outreach, while taking on a larger role in event operations and management.

Fragrance Creators Association Promotes Emily Cruz to Manager, Executive Operations and Events

Cruz joined FCA in 2023 as coordinator of executive communications and has played a key role in the association's event activity.

Descriptions of individual molecules may provide useful information about how those molecules will contribute to the perceived similarity or difference between mixtures.

Monell Researchers Help Build a New AI Framework for Predicting How Smells Mix

Can a machine understand whether two complex smells will be perceived as similar?

The EFEO 2027 board gathered with various other attendees.

[PHOTOS] EFEO Meeting Report: Essential Oils Industry Rallies Ahead of 2029 Regulatory Deadline

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For decades, the flavor and fragrance industry has operated within a relatively stable classification system. Ingredients were broadly categorized as natural extracts, fermentation-derived materials or synthetically produced molecules. These distinctions were largely sufficient when production routes were clearly separated and molecular identity aligned closely with manufacturing method. However, these boundaries are becoming increasingly difficult to define.

When the Molecule Is the Same, but the Label Isn't: How 'Natural' Keeps Its Edge

IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.

IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance

Hagander points out that Microcaps' system is intended specifically to the skin, offering a much gentler alternative to alcohol. Furthermore, he says, skin care ingredients can be added to the system to evolve from simply 'doing no harm' to actively moisturizing the skin.

Inside Givaudan and Microcaps' Vision for the Future of Fragrance Delivery

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

SIMPPAR 2026 transformed the streets of Grasse into a showcase for the future of fragrance ingredients, bringing together suppliers, perfumers and raw material innovators for two days of discovery in the world's perfume capital.

SIMPPAR 2026: The Ingredients Shaping Fragrance’s Next Chapter

Fruity captives, next-generation musks, essential oil blends and more stole the show in the south of France.

For an industry valued at €180 billion, supporting 3.5 million jobs and generating €30 billion in exports, the agreement is being viewed as a competitiveness measure as much as a regulatory update.

Europe’s Cosmetics, Fragrance and Essential Oils Sectors Rally Behind Omnibus VI Deal

The agreement is being viewed as a competitiveness measure as much as a regulatory update.

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

FCA used the event to advocate for science-based regulatory frameworks that can accelerate the commercialization of new fragrance technologies.

'Perfumery has a transformative power that goes beyond evoking emotions,' said Magdalena Rey, technical perfumer at Eurofragance and leader of the project. 'This project clearly demonstrates that a fragrance can be much more than a scent: it can provide relief, confidence and well-being.'

Eurofragance and MartiDerm Turn Fragrance Into Therapy for Fish Odor Syndrome Patients

The collaboration offers a reminder that fragrance technology can create impact far beyond the beauty aisle.

'If I step back, what defines the past year is our indisputable leadership in naturals, built on a unique ability to take craftsmanship from Grasse to the world, and bring the world back to Grasse to continuously enrich perfumery’s future,' says Ana Paula Mendonça, president, IFF Scent.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

'The fragrance industry is evolving into a high-growth, emotionally resonant, and digitally enabled sector,' says José Balibrea, Managing Director Iberchem/Vice President, F&F Croda. 'With our positioning, craftsmanship, and strategic execution, we are well placed to capture opportunities and outperform the global market over the next five years. I am confident the best is yet to come for us.'

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Using an advanced all-optical imaging and optogenetics platform in awake mice, researchers found that the olfactory bulb rapidly filters incoming odor information within the first 30–40 milliseconds of a sniff, preserving odor identity while suppressing later, more concentration-dependent signals.

New Mouse Study Reveals the Brain’s 'Temporal Filter' for Odor Identity and Why Concentration May Matter Less Than Timing

Odor perception may be governed less by static receptor maps and more by dynamic temporal coding across neural networks.

The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

Odor strength reportedly proved consistently predictable across a range of state-of-the-art models.

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

Patina envisions a future where scent and flavor can be designed on demand, allowing perfumers and brands to compose fragrances with the same precision as digital media.