Fragrance > Fine Fragrance | Perfumer & Flavorist

Interparfums Locks In Roberto Cavalli Fragrance Partnership Through 2046

With The BAC Studio, Belle Aire is effectively turning its Libertyville headquarters into a more integrated fine fragrance development destination, combining fragrance creation with the consumer, cultural and design inputs that increasingly shape how a new scent is positioned and experienced in the marketplace.

VIDEO: Belle Aire Creations Opens BAC Studio to Bring Fine Fragrance and Brand Design Under One Roof; Company Hosts Annual Sensory Inspiration Event

The studio brings together Belle Aire’s perfumers, fragrance development specialists, sourcing team, marketers, consumer insights experts and designers.

'Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community,' said Kardashian. 'Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story.'

Khloé Kardashian Fragrance Scales Up With Sephora Expansion

Profound helps brands understand how AI assistants such as ChatGPT, Gemini and Perplexity see and describe them.

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

Pinterest places scent trends within its broader “Quiet Upkeep” category, which frames grooming as intentional, consistent maintenance rather than occasional self-care.

Men Are Rethinking Their Relationship With Fragrance

Consumers are exploring more scents while still looking for a defining signature.

The forces reshaping the region include the global rise of Gulf-born fragrance brands and the growing influence of Arabian perfumery.

The GCC’s Beauty Boom Is Going Global

"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."

Unlike conventional encapsulation methods, Microcaps' patented microfluidic manufacturing platform uses a step-emulsification process to produce highly uniform fragrance droplets at industrial scale, offering precision, reproducibility and formulation control.

The Next Generation of Fragrance Delivery Takes Shape

Fragrance is getting a high-tech makeover with microencapsulation and light-activated scent that lasts weeks.

From left: Justin Boxford, global president, Luxury Beauty Brands, Erica Kwok, senior vice president and general manager of Estée Lauder, and Magalie Parksuwan, senior vice president and general manager, La Mer.

Estée Lauder Reshapes Luxury Brand Leadership as Sandra Main Prepares to Retire

Justin Boxford takes expanded luxury portfolio; Erica Kwok named Estée Lauder GM and Magalie Parksuwan expands La Mer remit.

American model and actor Matthew Noszka stars as the face of the campaign.

Stetson’s Untamed Trio Explores Sage, Smoke and the Wild West

The collection—Open Sky, Free Rein and Wild Sage—gives three perfumers a different interpretation of the same rugged-western brief.

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Ulta’s Muse Accelerator Spotlights Fragrance’s Next Generation

Mood-boosting and gourmand fragrances take center stage in Ulta's next innovation cohort.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

The Sephora launch introduces a tiered entry point: the full-size fragrances retail for $140, with $35 travel sprays and an $18 discovery set. The Villainelle and Painted Petals launch September 14, while Wild Cousin is slated to follow.

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch