Khloé Kardashian is expanding her fragrance portfolio into Sephora, with the collection launching September 14, 2026, across the United States and Canada in partnership with Luxe Brands.
The portfolio—XO Khloé (by dsm-firmenich master perfumer, Alberto Morillas, and senior perfumer, Clément Gavarry), Almost Always (by dsm-firmenich perfumers Alberto Morillas and Frank Voelkl) and XO Blue (by Gavarry)—will be available at approximately 1,300 Sephora U.S. and Sephora Kohl's locations, as well as Sephora.com. Sephora will serve as the exclusive Canadian retailer for Khloé Kardashian Fragrances.
The expansion gives the celebrity fragrance brand a significantly broader prestige retail footprint in North America while providing a platform for potential international growth. The partners have identified Mexico, Brazil, India and key Asian markets as potential next steps for the portfolio's global expansion.
"Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community," said Kardashian. "Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story."
"The Sephora expansion for Khloe's fragrance portfolio will be supported with a comprehensive 360-degree media campaign across key consumer touchpoints—from paid social and digital to out-of-home and strategic media partnerships" said Noreen Dodge chief marketing and strategy officer for Luxe Brands.
