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Fragrance
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Personal Care/Beauty
Personal Care/Beauty
PAPATUI Men’s Care Introduces Full Body Deodorant Spray
The full body deodorant is formulated without aluminum, parabens or phthalates and is available in three of the brand’s scents.
Personal Care/Beauty
Tree Hut Expands Portfolio with Summer Collection
Fragrance
SFA NEROLI Opens New Fragrance Campus in Grasse, France
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Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
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Fragrance
Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Personal Care/Beauty
Dove Launches Limited Edition Garden Tea Party Collection
The Garden Tea Party collection includes four new fragrances inspired by trending scents, including fig, berry and florals.
Fragrance
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Fragrance
Independent Beauty Association Appoints Interim CEO
Akemi Ooka, Ph.D., will succeed CEO Don Frey, effective July 1.
Fine Fragrance
Carolina Herrera Previews New La Bomba Fragrance
The name La Bomba comes from editor Diana Vreeland, who described designer Carolina Herrera as “explosive.”
Fine Fragrance
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Fragrance
Adidas Launches Vibes Fragrance Hair and Body Mists
The collection features five fragrances with mood-boosting ingredients.
Ambient Scent
Pura Releases Trees of the West in Collaboration with Scents of Wood
The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.
Trends
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.