Fragrance > Personal Care/Beauty | Perfumer & Flavorist

With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.

Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care

“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."

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From Vanilla CO2 to Sea Salt: The Fragrance Strategy Behind Axe's Comeback

Explore how AXE is rebuilding fine fragrance with ingredients and audience in mind.

Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

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IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.

IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance

Hagander points out that Microcaps' system is intended specifically to the skin, offering a much gentler alternative to alcohol. Furthermore, he says, skin care ingredients can be added to the system to evolve from simply 'doing no harm' to actively moisturizing the skin.

Inside Givaudan and Microcaps' Vision for the Future of Fragrance Delivery

The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

From juicy notes to cola-enhancing effects to fresh impacts in scents, citrus ingredients deliver a wide array of effects.

Citrus Unleashed: The Zesty Ingredients Driving Flavor Innovation

Bergamot blends, yuzu, sinensal, cold-pressed Key lime and much more.

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

'Perfumery has a transformative power that goes beyond evoking emotions,' said Magdalena Rey, technical perfumer at Eurofragance and leader of the project. 'This project clearly demonstrates that a fragrance can be much more than a scent: it can provide relief, confidence and well-being.'

Eurofragance and MartiDerm Turn Fragrance Into Therapy for Fish Odor Syndrome Patients

The collaboration offers a reminder that fragrance technology can create impact far beyond the beauty aisle.

Satoshi Masamura, president and CEO, Takasago

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Symrise CEO Dr. Jean-Yves Parisot.

Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

'If I step back, what defines the past year is our indisputable leadership in naturals, built on a unique ability to take craftsmanship from Grasse to the world, and bring the world back to Grasse to continuously enrich perfumery’s future,' says Ana Paula Mendonça, president, IFF Scent.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

'The fragrance industry is evolving into a high-growth, emotionally resonant, and digitally enabled sector,' says José Balibrea, Managing Director Iberchem/Vice President, F&F Croda. 'With our positioning, craftsmanship, and strategic execution, we are well placed to capture opportunities and outperform the global market over the next five years. I am confident the best is yet to come for us.'

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence