The collection takes three established Cheirosa fragrances—62, 59 and 91—and gives them richer interpretations built around a signature solar ambery accord. A new Cheirosa 74 Intense joins them, combining ripe pineapple, orange flower and the solar ambery accord in what the brand describes as a “golden gourmand.” The fragrances were created by perfumer Jérôme Epinette.Sol de Janeiro
The launch comes as fragrance enters a more normalized phase following several years of explosive growth, creating a market in which consumers are becoming more sophisticated about what they expect from scent. As Global Cosmetic Industry reported in its May 2026 analysis, U.S. fragrance growth is increasingly being shaped by consumer interest in distinctive olfactory experiences, smaller and more experimental formats, layering and, critically, fragrance performance. Spate data cited by Global Cosmetic Industry also points to rising interest in mist formats alongside the expansion of hair and body fragrance.
“Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, chief executive officer. “With Intense Perfume Mist, we are delivering up to 10 hours of scent while preserving the joy, ease and unmistakable spirit that made our Cheirosa Perfume Mists iconic.”
The collection takes three established Cheirosa fragrances—62, 59 and 91—and gives them richer interpretations built around a signature solar ambery accord. A new Cheirosa 74 Intense joins them, combining ripe pineapple, orange flower and the solar ambery accord in what the brand describes as a “golden gourmand.” The fragrances were created by perfumer Jérôme Epinette.
The positioning reflects a broader tension now playing out across fragrance. On one side, mists have become a major growth engine because they are accessible, easy to reapply and well suited to the increasingly ritualized, everyday role of fragrance. GCI’s analysis found that interest in mist formats is rising alongside hair and body fragrance, with social media helping drive discovery of lightweight and affordable scents.
On the other side, consumers are asking for performance. Global Cosmetic Industry's analysis of roughly 5,000 Reddit posts and nearly 700,000 comments found that longevity and sillage are critical considerations for fragrance consumers seeking staying power. That demand is helping push innovation toward longer-lasting delivery systems and more sophisticated fragrance formats.
Sol de Janeiro effectively puts those two consumer behaviors into the same bottle. Its standard mists remain the lighter, fresher option for daytime wear, while Intense is positioned as the richer counterpart for a stronger fragrance trail. The brand also explicitly encourages layering the two, turning concentration and application into another dimension of fragrance wardrobe-building.
The 90-ml Intense Perfume Mists will retail for $34, versus $26 for the same size of the standard mists. Cheirosa 62 Intense, Cheirosa 59 Intense and Cheirosa 74 Intense launch August 23 at Ulta Beauty and Sol de Janeiro’s website, with distribution expanding to Sephora, Sephora.com and Amazon September 29; Cheirosa 91 Intense will launch as a Sephora exclusive.
The move also mirrors a larger fragrance-market shift toward higher concentration without necessarily abandoning accessibility. Recent prestige fragrance growth has included increased consumer interest in more concentrated perfumes, while body mists continue to attract shoppers seeking approachable price points and flexible usage. Sol de Janeiro's answer is to collapse that distinction rather than force consumers to move from one category to another.
That strategy may prove increasingly relevant as the fragrance market matures. Data from Circana found that mass fragrance was the fastest-growing U.S. beauty segment in 2025, with both dollar sales and units up about 15%, while prestige fragrance sales increased 5%. More recently, prestige fragrance sales rose 6% in the first half of 2026, while units remained flat. Mass fragrance, on the other hand, jumped 15%, while units increased 7%.
Global Cosmetic Industry's analysis from earlier this year suggests that the post-boom consumer is looking for distinctive scent profiles, experimentation, layering and performance are becoming increasingly important.
