Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Cheiroso Cologne Mist debuted online at Sephora on July 14, 2026, following an app preview and will begin rolling out to Sephora stores beginning August 14. Both fragrances are offered in 90 ml formats with a suggested retail price of $26, positioning them within the accessible prestige segment as Sol de Janeiro expands its rapidly growing fragrance business into men's scent.Sol de JaneiroSol de Janeiro has expanded beyond its blockbuster Cheirosa body mist franchise with the launch of Cheiroso Cologne Mist, the brand's first fragrance collection created specifically for men. Notably, the brand has not disclosed the fragrance house or perfumer(s) behind the two new compositions, an unusual omission at a time when many prestige brands are increasingly spotlighting creative talent.

The launch introduces two all-over body cologne mists that combine fine fragrance positioning with odor-control technology, reflecting continued convergence between prestige fragrance and functional body care.

Inspired by Brazil's pelada pickup soccer culture, the collection is supported by the "Play It Your Way" campaign starring Brazilian actor André Lamoglia and is positioned as a new entry point for male consumers into the Sol de Janeiro fragrance universe.

The fragrances take their names from iconic soccer jersey numbers:

• Cheiroso 10 blends crushed cardamom, Brazilian pineapple and cedarwood.
• Cheiroso 7 combines wild lavender, salted macadamia nut and vanilla woods.

According to the brand, both formulas incorporate a freshness-enhancing technology designed to help control odor while delivering a premium fragrance experience throughout the day, targeting consumers seeking an alternative to traditional deodorants or body sprays.

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise rooted in Brazilian cultural storytelling, sports marketing and functional performance. The collection also highlights the growing popularity of hybrid fragrance formats that blur the lines between body care and fine fragrance.

Cheiroso Cologne Mist debuted online at Sephora on July 14, 2026, following an app preview and will begin rolling out to Sephora stores beginning August 14. Both fragrances are offered in 90 ml formats with a suggested retail price of $26, positioning them within the accessible prestige segment as Sol de Janeiro expands its rapidly growing fragrance business into men's scent.