Flavor > Beverage | Perfumer & Flavorist

7 Up Lime Lemon Hero Photo

7UP Puts Lime Front and Center in Flavor-Focused Brand Overhaul

The strategy is notable for how explicitly it identifies a single citrus note as the brand’s signature.

The sweet, balsamic elements of natural vanillin ex vanilla beans would complement all vanilla profiles, from creamy French vanilla to beany vanilla Madagascar type, while it would provide additional complexity to variety of brown flavors, like caramel and chocolate.

From Vanillin to Pyrazines: A Deep Dive into Natural Aroma Ingredients Shaping Modern Flavor Design

Sulfurous, tropical, nutty, roasted, floral and other tonalities.

Notably, 41% of Gen Z and 40% of millennial non-drinkers say they feel comfortable in social situations without alcohol while others are drinking; this sentiment is also shared by 48% of Gen X and 66% of baby boomer abstainers.

Beyond the Buzz: How Sensory Advancement Is Redefining the Low/No Alcohol Revolution

The future belongs to brands that can demonstrate value to consumers that complex flavor is the experience, not an afterthought.

Read the latest issue

Rose Meets Honey: Why 2-Phenyl Ethanol Is a Flavor Staple

Rather than simply replicating traditional alcoholic drinks, flavor development is increasingly focused on creating layered, contemporary profiles that deliver complexity, refreshment and sensory depth without relying on alcohol itself.

The New Rules of Flavor in Low- and No-Alcohol Drinks

For flavorists and product developers working across milk, cheese, yogurt and plant-based alternatives, navigating this landscape requires balancing strict functional demands with a non-negotiable prerequisite: taste remains the primary driver of consumer purchase decisions.

Formulating the Future of Dairy: 4 Essential Mandates for Product Developers and Flavorists

Canned cocktails are just one manifestation of the shakeup reinventing RTD beverage alcohol.

From Spritz to Sizzle: Flavor-Forward Innovation Reshapes the RTD Alcohol Boom [Forward Thinking]

Most healthier-formulation projects fail not on nutrition but on sensory outcome, because the ingredients being reduced were doing far more sensory work than their labels suggest.

The Reformulation Paradox: Making Food Healthier Without Losing the Taste

Cutting sugar, salt and fat is the straightforward part. Rebuilding the sensory experience that keeps consumers coming back is where reformulation succeeds or fails, and where the role of the flavor house is quietly changing.

The deal establishes FlavorSum's new West Coast Innovation Center in Brea, California, expands its North American manufacturing footprint and adds powdered flavor capabilities to complement its existing strengths in beverages, bakery, dairy, sports nutrition, gummies and better-for-you applications.

FlavorSum Expands Again, Acquires S&S Flavors to Add West Coast Innovation Hub and Powdered Flavor Expertise

FlavorSum continues to broaden its technical expertise, geographic reach and application capabilities.

ClearIQ is a natural flavor technology that helps improve taste, enhance mouthfeel, support sugar reduction and clean up challenging flavor profiles without adding unwanted flavor of its own.

Can Mushroom Mycelia Fix the Biggest Taste Problems in Functional Foods? MycoTechnology Explains.

Improving taste, enhancing mouthfeel, supporting sugar reduction and cleaning up challenging flavor profiles is within reach.

Across the board, consumers are looking for multi-sensorial experiences. So much of life is consumed via screens now that people crave fully engaging, elevated sensory experiences whenever possible. We are not only considering taste, but also texture, mouthfeel, color, aroma and more.

Sensient’s Flavor Playbook for a Rapidly Evolving Food Industry

'Over the past 12 months, Scentium has experienced a particularly strong period of growth, achieving a 22% increase in global turnover,' says Manuel García, global sales director/deputy general manager Scentium. 'This performance was driven by our differentiated service model in priority product categories and territories across emerging markets, as well as by our niche-focused strategy in more mature markets.'

Inside Scentium’s 22% Growth Surge and Global Flavor Expansion

'At its core, Robertet’s ambition is simple yet powerful: to future naturals by putting creation at the service of brands, and brands at the service of consumers,' says Mark Bailey, senior vice president, global flavors division, Robertet.

Shaping the Future of Flavor Through Emotion, Science and Nature

How Robertet is blending natural mastery, emotional science and entrepreneurial creativity to redefine the future of flavor innovation.

This year's 'Flavor Leaders & Newsmakers' special issue reveals an industry moving decisively away from simple sensory replication toward the intentional orchestration of complex, multi-dimensional consumption experiences.

Flavor Leaders & Newsmakers 2026: Convergence, Intelligence and Resilience in Global Flavor Design

Emerging forces are fundamentally redefining the corporate agendas, research and development brief structures, and capital expenditure priorities of global taste leaders.

Sales in Taste & Wellbeing amounted to CHF 3,642 million, an increase of 2.4% and a decrease of 2.9% in Swiss francs. From a product segment perspective, growth was broad‑based across snacks, dairy, and sweet.

Givaudan Pursues Innovation as GLP-1 Nutrition, Biotech and AI Reshape the Flavor Business

The new facility dramatically expands the company's geographic footprint, allowing more than 85% of the U.S. population to be reached within two business days.

Custom Flavors Opens East Coast Manufacturing Hub, Expanding US Flavor Production Capacity

The investment represents phase 1 of a broader multi-stage expansion designed to increase production capacity, shorten lead times and strengthen customer support.

The first phase of the expansion includes an increase in warehousing capacity and operational efficiency, enabling faster customer response and future growth, per the company.

Edlong Invests $10M to Expand Dairy Taste Innovation Hub in Illinois

"This investment aligns with our mission to enrich the lives of those we touch through agility and technical solutions that solve challenges others simply cannot."

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

Derived from the wood of Japanese cypress (Chamaecyparis obtusa), hinoki oil—manufactured by Tsuji Oil Mills Co., Ltd. and distributed internationally by Seikodo Ishida Co., Ltd.—is a distinctive natural ingredient that combines a fresh coniferous character with warm woody depth and strong sustainability credentials.

From Sacred Cypress to Barrel-Aged Oak: Woody Ingredients Branch Out Across Flavor and Fragrance

From Japanese hinoki oil to elevated cedarwood, ingredients are bringing depth to flavors and fragrances.