Flavor > Trends | Perfumer & Flavorist

Taste is the strongest driver of happiness, with more than 75% of children surveyed saying their favorite foods bring joy because they are “very flavorful.”

IFF Taste Releases Consumer Research on India’s Generation Alpha

Gen Alpha views food as a source of emotional fulfillment, shifting the focus from function and lifestyle to happiness and experience.

Conversations on socials about solo dining increased by 40% over the past year, according to the report.

FlavorSum Releases 2026 Food & Beverage Trends Report

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Top 5 Flavor Headlines of September 2025

Why do we crave sweets? Because we find comfort in them.

Editor's Note: Sweet As Pie

Modern consumers crave extraordinary experiences, and the hunger for novelty has made chocolate confectionery the perfect canvas for flavor experimentation.

Forward Thinking: Unwrapping Confectionery Trends

Innovation in the candy aisle is fueled by novel tastes, textures, collaborations, and functional ingredients.

OSF Flavors' caramel miso latte flavor includes the roasted notes of espresso, the sweet and slightly nutty notes of caramel and the umami richness of miso.

OSF Flavors Launches Caramel Miso Latte Flavor

The new flavor is inspired by increased social media popularity for sweet and savory coffee combinations.

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Authored by some of the most esteemed flavorists in the industry, 'Successful Flavors' offers an in-depth exploration of flavor creation, catering to both beginners and seasoned professionals.

🔓Unlocking the Vault: Gerard Mosciano's 'Successful Flavors' Made Available for Download⬇️

Authored by some of the most esteemed flavorists in the industry, "Successful Flavors" offers an in-depth exploration of flavor creation.

The report includes four major trends for the food and beverage industry, all focused around the central theme of “cultural shift.”

Tastewise Releases 2026 Food & Beverage Trend Forecast Report

The trends were determined by Tastewise’s proprietary AI technology and consumer insights.

The SipScape platform is driven by PANOPTIC, IFF’s proprietary trend and foresight capability.

IFF Launches SipScape Platform to Inspire Adult Beverage Innovation

New interactive platform offers actionable insights and trends, including product design, flavor modulation and sweetness reduction in no-and low-alcohol beverages.

To me, the snack market has been fascinating to watch develop over the last few years.

Editor's Note: Spice Up Your Life

Consumers consistently associate specific colors with key wellness benefits.

What Does Wellness Taste Like? Q&A with ADM’s Flavors & Citrus Global Senior Director of Product Marketing

ADM’s 2025 Consumers Associations with Wellness report gives insight into how we interpret wellness when buying foods and beverages.

Snacking accounts for more than 20% of global food and beverage sales, according to data from Circana.

Forward Thinking: Snacks Without Borders

Brands are innovating with cheese-flavored combinations, spicy flavors influenced by condiments and hot sauces, global-inspired flavors, and meat-based snacks.

According to Circana, the U.S. snack market is currently worth $148.6 billion and continues to grow.

Better-For-You, On-the-Go Innovations On Trend for Snack Market, says Conagra Report

Conagra Brands' Future of Snacking Report identifies five key trends shaping snacking behaviors.