Flavor > Trends | Perfumer & Flavorist

The technology has been refined to deliver more advanced, complex and nuanced flavor profiles in sugar-free liquid formats, and also to mask bitter, metallic and otherwise difficult actives more effectively than before.

Tosla Nutricosmetics Unveils Velious 3.0 to Advance Flavor-masking in Nutricosmetics

Tosla Nutricosmetics introduces Velious 3.0, an upgraded flavor-masking system enabling sugar-free liquid supplements with improved stability, higher active concentrations and more complex flavor profiles.

Each gummy is coated in a tangy chili layer.

Mars Launches SKITTLES Gummies Fuego, Inspired by Swicy Trend

Asia Pacific is the leading region for functional foods in volume growth, largely attributed to rising middle class spending.

Functional Foods Market Expected to Grow 10% by 2033, Says New Report

While traditional approaches relied on purchasing expensive marketing data and trend reports, the landscape is shifting thanks to artificial intelligence.

Translating Viral Trends Into Flavor Experiences

OSF Flavors' managing director gives tips on capturing a viral moment using it for flavorful innovations.

Discover Givaudan’s top aroma molecules for impactful flavour creation

Discover Givaudan’s top aroma molecules for impactful flavour creation

Ready to unlock bold flavour? Elevate a wide range of formulations with high-intensity specialities! Download our catalogue to explore leading aroma molecules from our Barneveld Flavour Ingredient Centre of Excellence today!

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Top 5 Flavor Headlines of July 2025

Discover which flavor articles caught our readers' eye.

Consumers increasingly want to choose what suits them in the moment without sacrificing fun or flavor.

Attitudes Toward Alcohol Are Evolving ... And So Are Beverages

Ready-to-drink beverage category offers options for mindful drinking that fit the moment.

Angel hair chocolate is a Middle Eastern confection.

OSF Flavors Launches Angel Hair Chocolate Flavor

Angel hair chocolate is a Middle Eastern confection featuring white chocolate stuffed with a Turkish cotton candy and pistachio cream.

The prebiotic cola also contains 30 calories, five grams of sugar and three grams of prebiotic fiber.

PepsiCo Introduces Pepsi Prebiotic Cola

The prebiotic cola will be available in two flavors: Original Cola and Cherry Vanilla.

The report breaks the smoke flavor market into three categories: liquid smoke, powder smoke and smoke extracts.

Smoke Flavor Market To Grow 7.2% by 2032, Says New Report

Culinary innovation linked with consumer demand is leading to innovative new products and flavor applications with smoke.

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Top 5 Flavor Headlines of May 2025

Check out our readers' most loved articles about flavor from this past month.

The presentation used Bell’s Spark Trends program and shows how generational preferences and global inspirations are shaping flavor trends.

Bell Flavors & Fragrances Reveals Global Flavor Forecasts at Sweets & Snacks Expo

During the presentation, attendees had the opportunity to sample flavors that embody the trends.

PLANTREACT flavors are natural, meet clean label guidelines, and are heat stable.

T. Hasegawa Introduces PLANTREACT Flavor Technology

Proprietary reaction technology replicates the complex flavor profiles of animal proteins for vegan products — addressing consumer demand for better tasting plant-based proteins.

In 2024, energy drinks held the largest market share in the global functional beverages market.

Functional Beverages Market Projected To Grow By 4.86% Over Next Five Years

Consumers are looking for to their beverages for added health benefits.