IFF has launched Concept Muse, a proprietary AI-powered platform designed to accelerate food and beverage innovation by translating consumer insights, market intelligence and flavor expertise into differentiated product concepts in minutes rather than weeks.
The tool uses simple prompts to identify market opportunities and generate concepts complete with product narratives, visual mockups and suggested technologies. It draws on IFF's proprietary consumer insights, trend intelligence and technical expertise to help manufacturers explore new product directions, adapt concepts for specific brands and markets, and move more quickly from inspiration to development.
IFF emphasized that the platform is designed for human-guided rather than autonomous innovation. Experts frame the challenges, select inputs, evaluate AI-generated outputs and refine concepts to ensure relevance and technical credibility.
"The value of Concept Muse does not come from simply pressing 'generate,'" said Mimi Sherlock, vice president of global human futures for IFF Taste. "AI expands the range of possibilities, while human intelligence provides the relevance, credibility and direction."
IFF demonstrated the platform at its FirsTaste 2026 customer event, where experts used it to co-create product concepts with customers and identify opportunities through proprietary trend and consumer intelligence.
The launch is part of IFF's broader digital transformation strategy, which also includes Kaleido Immersive Spaces, an interactive collaboration environment combining visual storytelling, taste, aroma and other sensory dimensions.
