Snif is deepening its partnership with Ulta Beauty as it expands further into the fast-growing men's fragrance category, bringing its masculine-leaning Notewrks brand to the retailer nationwide alongside the debut of a new scent created by Mane perfumer Ugo Charron.
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Available online now and launching in Ulta Beauty stores on August 2, 2026, the rollout gives Notewrks a dedicated national retail platform, with the brand's collection of four $74 colognes joining Ulta's fragrance assortment. The expansion marks the latest phase of Snif's relationship with the retailer while strengthening its position in the increasingly competitive masstige fragrance market.
Launching alongside the retail debut is Double Take, a new musky floral fragrance designed to challenge traditional masculine scent profiles through an unexpected blend of fruity florals, creamy gourmand nuances and modern woody musks.
Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord. The fragrance settles into a warm, skin-like base of Mane's Orcanox, sandalwood and Mane's Sublimolide, a macrocyclic musk designed to mirror the natural ambrettolide found in ambrette seed, creating what the brand describes as an all-occasion scent that is both understated and complex.
Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord. Snif
Snif positions the fragrance as capturing "sun-warmed fruit blossoms, sesame milk accord and woody musks" in a composition that draws attention before lingering close to the skin.
The launch reflects Notewrks' strategy of pairing unexpected ingredient combinations with accessible pricing to encourage fragrance experimentation rather than a single signature scent. Positioned at the intersection of grooming, fashion and personal expression, the brand is targeting consumers who increasingly view fragrance as an everyday accessory and who are seeking premium-quality colognes without prestige price tags.
