Coty is looking to bring the voices shaping fragrance culture closer to its creative and commercial teams, launching a new global community initiative as the company works to reignite growth across its prestige portfolio.
Announced October 15, the Coty Fragrance Club will bring together fragrance experts, educators, creators and community leaders for discussions, workshops, immersive experiences and co-creation opportunities. The initiative is designed to give Coty a more direct, ongoing exchange with the people influencing how consumers discover, discuss and experience fragrance.
The launch comes as Coty navigates a gradual recovery in its fragrance business. For the first quarter of fiscal 2027, ended September 30, 2026, the company reported a 1% decline in Prestige net revenue to $1.06 billion, with the decrease primarily attributed to moderate declines in prestige fragrance and skin care. Consumer Beauty revenue also fell 2%, including lower mass fragrance sales.
There were, however, some encouraging signals. Coty's six core Prestige brands—Hugo Boss, Burberry, Calvin Klein, Marc Jacobs, Chloé and Kylie Cosmetics—collectively returned to growth, posting a 5% like-for-like sales increase. Fragrance launches including Burberry Goddess Amber Vanilla and Kylie Jenner's Mood Stones collection are contributing to momentum, while the company plans additional fragrance investment across its portfolio.
Against this backdrop, the Fragrance Club represents another avenue for Coty to strengthen consumer engagement and stay connected to an evolving fragrance culture. Its inaugural gathering in Paris brought together participants from Europe, the United Kingdom, the United States and China, who had opportunities to engage with perfumers including Nathalie Lorson, Amandine Clerc-Marie, Meabh McCurtin, Julie Massé, Fabrice Pellegrin and Delphine Lebeau.
Coty plans to develop the initiative into an ongoing global community, with regular exchanges focused on fragrance culture, innovation and consumer engagement.
