Interparfums has signed an exclusive, worldwide license agreement with Puma to create, develop, produce and distribute fragrances under the sports brand’s name. The partnership will debut with a signature lifestyle fragrance in 2027, expanding Puma’s brand presence into scent.
The license runs through December 31, 2037, giving Interparfums a long-term runway to build out the Puma fragrance business across global markets.
“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, chairman and CEO of Interparfums. “Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations, and style preferences.”
“We are delighted for Puma to join the Interparfums brand portfolio,” said Nina Jacobsen, director licensed business at PUMA. “Interparfums has built an exceptional reputation for translating the essence of iconic brands into distinctive fragrance experiences, supported by a proven record of execution, global reach, and deep understanding of consumers. Together, we expect to leverage Puma’s cultural relevance, energy and global brand appeal to create a fragrance that will be embraced by consumers around the world.”
