ARKS, an Indian premium lifestyle brand founded by actor Ranbir Kapoor, announced the launch of its first-ever fragrance: ARKS Day. The brand states that this launch marks the beginning of its “sensory chapter,” expanding the brand's offerings from textures to scents.
“ARKS Day brings back a lot of memories from my childhood – the places I felt drawn to, the people who made me feel at home,” Kapoor said. “We wanted to capture that essence in this first bottle. It’s familiar, grounding and made for those who carry their world with quiet strength.”
The fragrance is unisex and concentrated at 18%, allowing for a long wear. The brand describes the scent as “minimal and refined” and evocative of quiet luxury.
Abhinav Verma, chief executive officer and co-founder, added, “ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic step – extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers. This launch is a natural progression in our journey to shape a lifestyle brand that goes beyond clothing – into the realm of personal, elevated experiences.”
ARKS Day eau de parfum is available for purchase at the ARKS Studio in Mumbai and on the brand’s website.
Fragrance Highlights
Top Notes: Mandarin, petit grain
Heart Notes: Ginger, jasmine
Base Notes: Musk, vetiver
