Beauty and lifestyle magazine Allure announced the winners of its 2025 Best of Beauty awards. All of the winners were independent selected by Allured editors.
The Allure Best of Beauty awards are separated into fourteen categories, including scent. The scent category is further divided into 17 subcategories, including best body mist, best room spray and best woody fragrance.
“At Allure, we know there’s no easy way to navigate the search for the perfect fragrance, particularly in our pursuit of naming the very best fragrances of the year,” said editor Sophia Panych. “The most subjective of all the beauty categories, fragrance is incredibly tricky to judge — bound up in biases (not to mention allergies), personal memories, and cultural preferences. You’ll never be able to find one perfume that appeals to everyone, but we feel confident the scents we selected this year all represent something exceptional in their category.”
Congratulations to the 2025 winners!
Allure 2025 Best of Beauty Awards
Best Body Mist: Salt & Stone Saffron & Cedar Body Mist, Ellis Brooklyn Marshmallows Hair & Body Fragrance Mist
Best Hair Fragrance: Gisou Honey Infused Hair Perfume
Best Fruity Fragrance: Jo Malone London Raspberry Ripple
Best Citrus Fragrance: Tory Burch Sublime Eau de Parfum
Best Gourmand Fragrance: Dedcool Mochi Milk Fragrance
Best Room Spray: Homecourt Cece Room Deodorant
Best Woody Fragrance: Victoria Beckham Beauty 21:50 Rêverie Eau de Parfum
Best Floral Fragrance: Phlox Rose Whip Eau de Parfum
Best Herbaceous Fragrance: L’Artisan Parfumeur 33 Abyssae
Best Earthy Fragrance: Hermès Barénia Eau de Parfum
Best Solar Fragrance: Maison Margiela Fragrances Replica Beach Walk Eau de Toilette
Best Musk Fragrance: Penhaligon’s A Kiss of Bliss Eau de Parfum
Best Solid Perfume: Noyz The Solid Fragrance Detour
Best Perfume Oil: Cyklar Perfume Oil in Vanilla Verve, Chanel Chance Eau Tendre Body Oil
Best Floral Candle: Malin+Goetz Otto Candle
Best Earthy Candle: Bette Laide Tomate
Best Spicy Candle: Voluspa Baltic Amber
