On August 18, 2025, Bath & Body Works announced the upcoming launch of the Disney Villains fragrance collection. The two companies will also continue a longer-term relationship to create more fragrance collections inspired by beloved characters.
Building on the success of the Disney Princess collection, The Disney Villains collection is inspired by two iconic villains: The Evil Queen and Maleficent. The fragrances will be available in a wide variety of products, including body mists, lotions, body washes and candles.
“Our first collection with Bath & Body Works allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways,” said Liz Shorted, senior vice president of the Americas and global softlinks at Disney Consumer Products. “We look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.”
Bath & Body Works CEO Daniel Heaf added, “The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global. As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”
The Disney Villains collection from Bath & Body Works will launch in both the United States and internationally in stores on September 3.
Fragrance Highlights
Evil Queen: Dark red apple, vanilla suede, wicked pear
Maleficent: Sinister plum, midnight berries, mystical woods
