On February 10, 2025, Bath & Body Works announced its latest collaboration with Disney inspired by Disney Princess characters.
The collection, which launches February 16, includes six new fragrances inspired by beloved Disney Princess characters available in a wide variety of products, such as fine fragrance mist, body wash, candles and hand soap.
“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” said Maurice Cooper, chief customer officer at Bath & Body Works, “Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.”
Liz Shorted, senior vice president of North America and global softlines at Disney, added, “The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess. This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”
Fragrance Highlights
Cinderella: Gardenia petals, musk, sapphire blue amber
Tiana: Water lily, gilded amber, bayou woods
Belle: Rose petals, buttercup, whipped vanilla
Ariel: Sea salt, golden citrus, coral waters
Moana: Green palms, plumeria, coconut water
Jasmine: Jasmine flower, jeweled currants, soft woods
