Beauty brand Dove and Madison Square Garden Entertainment announced a new collaboration between Dove and the Radio City Rockettes. The partnership will include the Dove Holiday Treats limited-edition collection with six festive fragrances across its body wash, beauty bar, scrub, deodorant, liquid hand wash and new body mist format.
The collaboration celebrates the 100th anniversary of the Rockettes and will also include multiple activations at Radio City Music Hall, including a photobooth, product integration lounges and product gifting for audience members at select shows.
“We are pleased to welcome Dove to Radio City Music Hall as an official partner of the Radio City Rockettes and the Christmas Spectacular during this milestone year for the dance company,” said executive vice president of productions at MSG Entertainment Jessica Tuttle. “Dove, like the Rockettes, is committed to uplifting and empowering women, and this is the perfect partnership to amplify the strength, joy and confidence of the Rockettes line.”
Kathryn Holl Fernandez, head of Dove Skin Cleansing and Engagement, added, “The collection, including a highly requested new body mist format, brings holiday cheer to the shower and beyond, delivering irresistible, indulgent scents and the superior care Dove is known for.”
The Dove Holiday Treats collection will be available across the United States through January 2026.
Fragrance Highlights
Sugar Cookie Sprinkle: Vanilla, fresh baked cookies
Peppermint Bark: Peppermint candy, chocolate
Spiced Chai Latte: Cardamom, clove
Frosted Plum Berry: Frosted plum, spun sugar
Gingerbread Delight: Butter, molasses, candied ginger
Hot Cocoa Swirl: Cocoa, toasted marshmallow
