On October 28, 2025, fragrance company OnScent announced the launch of ScentRadar, a generative AI platform aimed at forecasting fragrance trends. ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub. “It’s not just trend-watching – it’s future-sensing. Using GenAI to ground the creative process in deeper consumer insights can become a powerful enabler for new product development.”
According to the company’s press release, ScentRadar continuously ingests and interprets data from consumer conversations across platforms such as Reddit, X, TikTok, Instagram, Google, Amazon and global media outlets. The data is then synthesized into predictive insights using OnScent’s proprietary machine-learning model.
“AI doesn’t replace creativity – it supercharges it,” said Chris L. Fuentes, chief marketing officer. “Our perfumers use ScentRadar to identify white space, explore what’s resonating emotionally and build fragrances consumers are dreaming about.”
