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Bath & Body Works Reveals Most Loved Fragrances of 2025

Bath & Body Works used sales data to determine the top fragrances in four categories.
Bath & Body Works used sales data to determine the top fragrances in four categories.
Courtesy of Bath & Body Works

Bath & Body Works published its lists of most loved fragrances among its consumers for 2025 in the lotion, fragrance mist, candle and soap categories. The top picks included new additions to the brand’s portfolio as well as returning favorites.

The brand’s press release notes that Champagne Toast continues to be a bestseller across multiple categories. Introduced in 2018, the collaboration scent with IFF vice president perfumer Patty Hidalgo, includes notes of champagne, sparkling berries and juicy tangerine.

“The creative vision was to bottle pure celebration, a fragrance that sparkles with joy every day,” Hidalgo explained. “Effervescent champagne sets the stage, paired with the playful elegance of a kir royale. The result? A scent that feels like a toast to life’s most beautiful moments.”

Top Fragrances of 2025

Fine Fragrance Mists

  1. Champagne Toast
  2. A Thousand Wishes
  3. Japanese Cherry Blossom

Body Lotion

  1. Japanese Cherry Blossom
  2. Champagne Toast
  3. A Thousand Wishes

3-Wick Candles

  1. Mahogany Teakwood Extreme
  2. Champagne Toast
  3. Fresh Balsam

Soap

  1. Kitchen Lemon
  2. Champagne Toast
  3. White Tea & Sage
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