On November 20, 2025, Bath & Body Works announced the report of its third quarter results for fiscal year 2025. According to the report, the company’s net sales were down 1% and earnings per diluted share were $0.37.
The company expects its fourth quarter net sales to be in the high single digits, influenced by the continued negative macro-consumer sentiment and tariff impacts, and expects to see a decline in its full-year net sales.
Daniel Heaf, chief executive officer, announced the launch of a strategic plan to revitalize the brand.
“This plan, the Consumer First Formula, focuses our investments in our four largest revenue driving opportunities — creating disruptive and innovative product, reigniting our brand, winning in the marketplace and operating with speed and efficiency,” he said. “These initiatives aim to attract new, younger consumers to the brand and unlock our next era of growth.
“Our third quarter results were below expectations, and we are lowering our outlook for the remainder of the year reflecting current business trends and continuations of recent macro-consumer pressures,” he continued. “While this is disappointing, we are acting swiftly and decisively to position the business for sustainable, long term growth. Consumers will begin to see the benefits of these changes in the coming quarters, though it will take time for the impact to be reflected in our financial performance. While we have significant work ahead, I am confident in Bath & Body Works’ bright future and the immense opportunity in front of us.”
