On December 1, 2025, LVMH Luxury Ventures Fund acquired a minority stake in French niche fragrance brand BDK Parfums. Exact financial terms of the deal were not disclosed.
BDK Parfums was founded in 2016. The brand is known for its scents such as Gris Charnel and Rouge Smoking and has collaborated with several master French perfumers. The brand’s product range spans fine fragrance, candles, hair perfumes and laundry care.
“The idea of this minority stake was to be able to develop the brand,” said David Benedek, founder and chief executive officer of BDK Parfums.
According to company officials, the minority investment will include international and retail expansion, new products and sustainably growing the brand’s Paris-based team. BDK Parfums’ sales rose 45% compared to 2024 according the WWD.
“We are delighted to support BDK Parfums, whose high-quality compositions we hold in high regard, in its new phase of development, particularly internationally,” said LVMH Luxury Ventures chief executive officer Julie Bercovy. “We are confident that the brand, led by David, will continue to maintain its unique know-how and expertise, and continue to create distinctive new fragrances that stir powerful emotions.”
