On December 15, 2025, the MANE Group celebrated 20 years of uninterrupted presence in the Middle East and inaugurated its new regional headquarters in Dubai. The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.
MANE was one of the first fragrance houses to have a presence in the Middle East in 2005 with a dedicated perfumer. Today, the company holds a regional market share of 8.5%, driven by innovation, long-term partnerships and deep consumer insights on the region.
“MANE’s identity as an independent, family-led company strongly resonates with the Middle East’s entrepreneurial culture, where long-term partnerships and shared values are essential,” chief executive officer Samantha Mane said. “This alignment has enabled MANE to develop deep-rooted relationships and a strong market understanding over its 20 years in Dubai. With expansion plans already underway in the larger Middle East, I am confident this spirit will lead us to new successes in the region.”
According to the company’s press release, the new Dubai headquarters will offer over 2,000 square meters of usable space and will bring together 68 employees from more than 15 nationalities. Further, a team of dedicated regional perfumers will work alongside fragrance and technical experts to design fragrances tailored to regional preferences and product formats.
MANE plans to expand into the region in the coming years, including countries such as the United Arab Emirates, Saudi Arabia, Turkey, Pakistan, Egypt and Jordan.
