As a global leader in fragrance innovation, MANE sets new standards in creativity, sustainability and technology. With a relentless drive for excellence, we continue to pioneer transformative scent solutions that captivate consumers and elevate brands. Our achievements in fragrance design, consumer insights and manufacturing reinforce our position as a trusted partner. We pioneer transformative scent solutions, shaping the future of fragrance with groundbreaking sustainability initiatives and forward-thinking innovations.
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As a global leader in fragrance innovation, MANE sets new standards in creativity, sustainability and technology. With a relentless drive for excellence, we continue to pioneer transformative scent solutions that captivate consumers and elevate brands. Our achievements in fragrance design, consumer insights and manufacturing reinforce our position as a trusted partner. We pioneer transformative scent solutions, shaping the future of fragrance with groundbreaking sustainability initiatives and forward-thinking innovations.
MANE
Le Bar-sur-Loup, France
2024 Sales: €1,945 million
MANE Group’s Year of Growth and Innovation
2024 has marked a year of significant achievements and milestones for MANE. MANE reported sales of €1,945 million, an impressive organic growth of +11.2% vs 2023, on a like-for-like basis. This success is complemented by strategic executive appointments, including new directors for the Americas region, EMEA (Europe, Middle East and Africa) and ingredients research and production.
MANE has made significant strides in growing its capabilities around the world, including the inauguration of an expanded fragrance production facility in Wayne, New
Samantha Mane, chief executive officer, MANE GroupCourtesy of MANE
On the sustainability front, MANE secured the EcoVadis Platinum award for the fourth consecutive year and achieved certification as a Global Living Wage Employer. The company adopted net-zero climate ambitions as part of the Race to Zero campaign. We have also reaffirmed our commitment to human rights through our Human Rights Policy and our due diligence processes to assess our value chain.
For the second year running, we organized Sustainable Development Month, raising awareness and commitment among all our employees. Samantha Mane joined the Convention des Entreprises pour le Climat (CEC), a French business collective for the climate.
The change in group governance was announced: Samantha Mane succeeded her father, Jean Mane, as CEO, becoming the first woman to lead the company, underscoring MANE’s commitment to remaining an independent, family-own and -run business since 1871.
Innovative Fragrance Experiences at MANE
The fragrance industry demands both functional and emotional experiences. At MANE, we lead this evolution with strong commitment to innovation, cutting-edge technologies like AI and advanced scientific methodologies.
Our WELLMOTION™ platform harnesses neuroscience to unlock fragrances’ emotional potential. In partnership with CNRS and Skillcell, we developed a methodology that considers four biomarkers to assess a scent’s emotional impact. By measuring the differential in their concentration, we are scientifically objectifying the emotions induced by olfactory stimuli, reflecting emotions directly connected to the brain’s limbic system, allowing us to study millions of emotional combinations.
This groundbreaking approach, based on biology and advanced data analysis, guides our perfumers in the creation of olfactory signatures to stir emotions.
MANE’s AQUAFINE™ technology, pioneering water-based fragrance emulsions, continues to win new markets and serve new product segments.
Our teams created a suspension of biodegradable microcapsules that deliver superior performance on fabric, meeting ECHA regulations. This innovation exemplifies our commitment to sustainability, functionality, and performance. One standout solution is MANENCAPS™ FC CLEEN, showcasing our ability to create innovative and sustainable fragrances that meet the highest standards of performance and environmental responsibility.
AI Transforming Formulation, Market Analysis, Consumer Insights and Research
With a significant amount of investment dedicated to transformation programs such as AI, digitalization, and business optimization, MANE is reinforcing its position as an industry leader in digital innovation, through a balanced approach of creativity, technology, and expertise.
Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation. AI-powered consumer insights improve the alignment between customer expectations and product innovation. Our AI-powered analytics monitor market trends, predict consumer preferences, and support strategic decision-making.
In R&D, our AI programs support our perfumers in their formulation work, while allowing their creativity to express itself fully. With the support of in-house AI programs, our teams also have in hand powerful tools to ensure regulatory compliance, blooming, long-lasting and more sustainable compositions.
Artificial intelligence will continue to play a major role in our fragrance development, to analyze vast amounts of consumer data, enabling scent creation based on individual preferences, and emotions, always meeting evolving consumer demands.
Excellence in Natural Ingredients and R&D Innovation
MANE’s expertise in ingredients has always been at the heart of its success. MANE continues to lead the way with innovative, eco-conscious solutions answering consumer preferences towards transparency, naturality and sustainability. Our commitment to research and innovation ensures that we remain at the forefront of ingredient development while respecting nature and communities.
The group continues to invest significantly in biotechnology, extraction technologies, sustainable solvents, and green chemistry to develop next-generation ingredients and captives.
We are continuously enriching our palette of ingredients using state-of-the-art extraction technologies. Our JUNGLE ESSENCE™ and E-PURE JUNGLE ESSENCE™ (combining Supercritical CO2 Extraction and modern enfleurage), allow MANE to offer superior quality extracts with exceptional olfactory profiles, source of endless creativity.
Committed to sustainable sourcing and ethical supply chains, MANE prioritizes responsible sourcing through long-term partnerships with local producers and communities around the world. By supporting ethical agriculture and fair-trade initiatives, we ensure that our supply chain is both sustainable and socially responsible.
By integrating sustainable practices into every stage of production, we not only preserve natural resources but also reinforce traceability toward all the value chain and strengthen our relationships with local communities, fostering long-term economic development.
Our unrivalled palette has enabled us to develop iconic fragrances that become the new classics of perfumery.
Leading the Future: Our Strategy for Success in a Rapidly Changing Industry
The fragrance industry stands at the threshold of a transformative decade, poised to redefine itself through sustainability, technological advancements, and evolving consumer preferences. Over the next 5–10 years, the landscape will shift as brands, fragrance houses, and consumers embrace a more conscious, personalized, and immersive approach to scent creation.
Sustainability will become a core pillar of fragrance formulation. Environmental responsibility will drive every stage of the fragrance lifecycle—from responsibly sourced raw materials to biodegradable high performing formulations, green chemistry techniques to reduce environmental impact and carbon-conscious production methods. Our GREEN MOTION™ platform is the ideal tool to monitor fragrance formulation towards more sustainability. Biotechnology will also contribute to the development of sustainable, lab-grown scent molecules that mimic natural essences without harming biodiversity.
The wellness movement is reshaping the market, driving interest in mood-enhancing, relaxation-focused, stress-reducing, energy-boosting and sleep-supportive fragrances. Consumers seek scents that enhance emotional well-being. Technology will play a pivotal role.
Digital tools will offer personalized fragrance recommendations based on mood, preferences and biometric data, elevating the discovery journey. MANE’s AI-powered scent development and WELLMOTION™ program, combining neuroscience and fragrance design, will accelerate formulation processes and meet consumers' expectations in terms of personal expression and emotional connection.
With innovation at heart, our innovation capacities will enable us to answer to consumers seeking the fragrance experiences, limited editions and experimental scents. Our boundless creativity and our unique ingredients palette enable MANE to offer disruptive creativity and daring, unconventional prestigious scent profiles.
Our company is a major force in the evolving fragrance market. As an independent fragrance house, we make bold choices, long-term investments and foster meaningful partnerships. We excel in identifying and nurturing emerging brands, providing creative, technical and logistical support. Our agility allows us to adapt to the needs of both established and new brands, offering tailored fragrance solutions.
Our strong commitment to innovation and research and development means that MANE is perfectly prepared to continue the adventure of being an independent family business.
