Personal care and home fragrance brand Bath & Body Works announced its latest spring fragrance launches. The brand will launch three new collections, new adaptive fragrance inspired by musk and new scents to the existing Everyday Luxuries collection.
“Inspired by the season’s fleeting moments, the assortment introduces both beloved classics and new trend-driven fragrances,” the brand said in its press release. “Designed to awaken the senses and brighten everyday rituals, these products capture the joy, optimism and transformation that defines spring.”
The large spring launch comes after the company lowered its Q4 sales and full-year guidance last year and announced a new strategic plan to revitalize the brand. The first pillar of the plan includes creative disruptive and innovative products, as demonstrated by the new spring collections.
The new collections include Spring Revival, The Garden Party and Spring Seaside. Spring Revival is a cross-category collection, with offerings in candles, body care, fragrance and laundry. Garden Party and Spring Seaside are intended for the home care category with candles, soaps, decor and sanitizers.
In addition to new collections, Bath & Body Works is also adding fragrances to existing collections, driven by consumer trends. The fan-favorite Everyday Luxuries collection will add five new fragrances in both fine fragrance mist and body cream.These scents are meant to address the affordable luxury trend in the fragrance space.
And finally, the brand is introducing three new fragrances inspired by one of the biggest trends: Fruity Musk, Fresh Musk and Warm Musk. These fragrances, available in body cream, body wash, fine fragrance mist and mini eau de parfum, are designed to adapt to each individual.
“When looking for something truly distinctive, musk fragrances are the answer,” Bath & Body Works’ press release states. “Musk notes adapt to the wearer for a tailored fragrance experience.”
All new products are available at Bath & Body Works stores and on the brand’s website.
Fragrance Highlights
Everyday Luxuries
Always Fleur: Shimmering pear, silky rose petals, cedar musks
Salted Shorelines: Dewy bergamot, warm sage, salted driftwood
Love Unleashed: Sugared pink pepper, warm neroli, whipped marshmallow
Hello Happiness: Sparkling Citrus, bright apple blossom, golden mimosa
Eau de Coconut: Coconut milk, tropical lily, vanilla sandalwood
Spring Revival
Blueberry Bellini: Wild blueberry, bright citrus, sparkling prosecco
Strawberry Kiwi: Strawberry, sweet apple, tart kiwi
Shoreline Hydrangea: Dewy hydrangea petals, salty air, cedarwood
Morning Rainstorm: Raindrops, citrus, fluffy clouds
Strawberry Peach Sunset: Peach nectar, fresh strawberries, vanilla sweet cream
