Men’s grooming brand Dove Men+Care announced the launch of its mood-boosting, aluminum-free deodorant collection. The collection includes four scents designed to provide functional performance and mood-enhancing sensorial experiences.
“Our mood-boosting deodorants help you choose your energy for the day through the power of fragrance,” said Lindsey Lapin, Unilever’s associate director of marketing for Dove Men+Care. “Before you log on, before you step out, you have the power to decide what vibe you want to put out into the world.”
The new mood-boosting collection of deodorants offer long-lasting odor protection, according to the company’s press release, and are formulated without aluminum. Further, the deodorants are crafted with premium fragrances designed to enhance mood.
Dove Men+Care partnered with Love Island alum Nic Vansteenberghe for its campaign, showcasing his high-energy lifestyle and the importance of self-care.
“I build my routines with intention, to help create what I want to experience,” Vansteenberghe said. “This collection fits seamlessly into my routine and can keep up with me throughout everything on my schedule. Most importantly, I don’t have to sacrifice functionality, whether I’m training, working or winding down.”
The Dove Men+Care mood-boosting deodorant collection is available for purchase on Amazon.
Fragrance Highlights
Midnight: Bergamot, white amber
Breeze: Palm leaves, fig
Paradise: Coconut water, pineapple
Horizon: Vanilla bean, sandalwood
