Dove Men+Care is expanding its offerings in the fragrance space with the launch of its BEASTMODE collection, a limited-edition drop created with former NFL player Marshawn Lynch. The collection includes two new body wash and deodorant variants: You Just Got Got and Beast to the Bone.
According to the brand’s press release, the campaign around the collection is inspired by “Marshawn’s unapologetic confidence and personal style,” and the scents are based on his real-life events.
“This drop brings together everything Dove Men+Care is about: care, confidence and products that actually deliver,” said Jake Hirsch, head of Dove Men+Care U.S. “Co-creating these scents with Marshawn was a really fun ride. It’s not every day you get to build something this bold, this fresh and made to help guys smell good and feel even better.”
Lynch added, “I get that my partnership with Dove Men+Care may not have been on anyone’s bingo card, but let me tell you, we got in that lab and put it together. These body washes and deodorants will keep you feeling fresh and smelling good. Our goal was to create something you can throw on after a workout or before pulling up anywhere. Now it’s here, and y’all can finally smell what it’s like to get into BEASTMODE.”
The BEASTMODE Collection from Dove Men+Care will be available at Target stores and on the retailer’s website while supplies last.
Fragrance Highlights
You Just Got Got: Citrus, lime, cedar wood
Beast to the Bone: Oak moss, patchouli, citrus
