Personal care brand Dove collaborated with Netflix and Shondaland to create a limited-edition collection ahead of the season four premiere of Bridgerton. The collection includes four new scents and bespoke packaging inspired the the show’s romance, mystery and opulence.
“Bridgerton has influenced a cultural movement for embracing your own real beauty, which is very true to the Dove brand,” said Marcela Melero, chief growth officer for Dove Personal Care North America and Dove Masterbrand. “We are thrilled to bring this limited-edition collection to Dove and Bridgerton fans everywhere — allowing fans to experience the signature Dove care paired with scents and stories that capture the elegance, intrigue and gradeur of the Bridgerton universe.”
The collection will be available in a range of Dove products, including body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars.
“Shondaland’s collaboration with Dove was a natural fit, guided by our long-standing relationship that has always revolved around shared values such as a commitment to inclusivity, authenticity and celebrating beauty in all forms,” said Sandie Bailey, co-president and chief innovation and design officer at Shondaland. “We are proud that this incredible product line carries those values forward and are excited to see fans of the Ton and Dove give themselves the Bridgerton royal treatment they deserve.”
The Dove x Bridgerton Collection will be available exclusively at Target stores and online for a limited time.
Fragrance Highlights
Moonlit Masquerade: Hydrangea, eucalyptus, warm musk
Whispering Wisteria: Orchid, champagne, watery florals
Raspberry Rendezvous: Raspberry, rose, peony, whipped cream
Love & Meadows: Bergamot, wildflowers, rose, amber, cedarwood
