Following a successful launch last December, Dove announced the return of its limited edition collection in collaboration with Crumbl Cookies. This year’s release will feature new product formats and a new tres leches scent.
According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.
“Dove x Crumbl became a cultural obsession last year,” said Mele Melero, chief growth officer for Dove Personal Care. “It allowed Dove to grow our audience, increasing Gen Z purchase intent and bringing new buyers into a beloved and iconic brand. So, this year, we’re thrilled to serve up seconds with fresh new formats and scents, but with the same superior care you know and love from Dove.”
The collection will be available in Dove’s beauty bars in addition to its body washes, scrubs, deodorants and hand washes. All products are sulfate-free, paraben-free and PETA-approved cruelty free.
“From day one, Crumbl fans have shown up with unmatched passion for our flavors,” said Sawyer Hemsley, co-founder of Crumbl. “We’re excited to bring more dessert-inspired self-care to our Crumbl community with this second drop.”
The Dove x Crumbl collection is available at Walmart stores and on the retailer’s website beginning December 28 for a limited time.
Fragrance Highlights
Confetti Cake: Notes of warm sugar cookie topped with pink buttercream frosting
Strawberry Crumb Cake: Notes of a rich strawberry cookie topped with vanilla glaze and buttery crumbs
Tres Leches: Notes of vanilla cake, whipped cream and a cinnamon twist
Ingredients: Dove Crumbl Body Scrub Strawberry Crumb Cake
Water (Aqua), Glycerin, Hydrated Silica, Sodium Lauroyl Isethionate, Stearic Acid, Sodium Stearate, Cocamidopropyl Betaine, Fragrance (Parfum), Lauric Acid, Sodium Oleate, Cetearyl Alcohol, Synthetic Wax, Sodium Isethionate, Sodium Laurate, Sodium Benzoate, Caprylyl Glycol, Sodium Gluconate, Sodium Chloride, Limonene, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Iron Oxides (CI 77491), Red 33 (CI 17200), Yellow 5 (CI 19140).
Ingredients listed as shown on Walmart.com as of Dec. 11, 2025.
