On January 28, 2026, Interparfums announced that it has entered an exclusive, 20-year worldwide license agreement with English football player Sir David Beckham. The agreement will include the exclusive creation, development and distribution of fragrances under the David Beckham brand.
“This milestone agreement further strengthens our relationship with Authentic Brands Group, the v visionary company who co-owns and manages the David Beckham brand,” said Jean Madar, chairman and chief executive officer of Interparfums. “Together, we will blend Beckham’s entrepreneurial influence with our fragrance expertise to inspire a richer world of style and self-expression through scent.”
Sir David Beckham was the first English football player to win league titles in four countries: England, Spain, the United States and France. His career spanned 20 years with several successful football clubs, and he served as England’s team captain for six years. He partnered with Authentic Brands Group in 2022 to co-own and manage his global brand.
“With their outstanding reputation for craftsmanship in fragrance, I’m delighted to announce my partnership with interparfums to evolve my fragrances for the long-term,” Beckham said. “Together with their world-leading team, we will create products that are distinctive and timeless. I can’t wait to get started.”
Jamie Salter, founder, chairman and chief executive officer of Authentic Brands Group, added, “We are pleased to partner with Interparfums, whose strategic vision, operational excellence and fragrance expertise are unmatched in the industry. With the incredible success they have achieved with GUESS fragrances, we’re confident they’ll bring the same level of creativity, quality and long-term value to the Beckham brand.”
Interparfums will assume full global responsibility for David Beckham’s fragrances effective April 1, 2028. Further, the company plans to strengthen existing fragrance lines and unveil a new signature fragrance by the end of 2029.
