On January 26, 2026, Coty announced the launch of its Bridgerton-inspired fragrance collection, the first launch from its new fragrance incubator COTYLAB. The collection includes three fragrances with the campaign narrated by actress Golda Rosheuvel, who plays Queen Charlotte.
“With the Bridgerton fragrance collection, Coty is redefining how storytelling comes to life through scent,” said Amaury de Vallois, Coty’s UUCANN president. “As the first launch from COTYLAB, this collection reflects our ambition to fuse cultural relevance, creative innovation and olfactive excellence. We are especially excited to partner with Ulta Beauty as the exclusive US retailer, whose reach and passion for discovery make them the ideal collaborator to introduce this enchanting world of Bridgerton to fragrance lovers nationwide.”
The fragrance collection will be available for a limited time as a 50ml eau de parfum and a 10ml pen spray. Further, the collection’s packaging reflects the show’s aesthetic with a spherical gold cap, damask ornamentation and a noble crest.
“Bridgerton is a cultural phenomenon, and we are thrilled to collaborate with Coty to bring this fragrance collection to life for our guests,” added Linda Suliafu, vice president of merchandising at Ulta Beauty. “Across all generations, our guests are highly engaged with the category, embracing scent as a form of self-expression and self care, and as a meaningful way to connect with others to build a community around what inspires them most. Coty’s expertise in fragrance creation and storytelling shines through this launch, and we’re proud to be the exclusive US retailer offering a limited-edition experience that blends prestige fragrance, romance and pop-culture magic.”
The Bridgerton perfume collection is available at Ulta Beauty stores and on the retailer’s website for a limited time.
Fragrance Highlights
Dearest Graceful Hydrangea: Blackcurrant, hydrangea, cedarwood
Dearest Tempting Peach: Mandarin, peach, mango accord
Dearest Rebel Vanilla: Jasmine, rose, vanilla
