Fragrance brand Fine’ry announced its expanded retail distribution on Amazon and TikTok Shop, marking the brand’s entry into major digital marketplaces, as well as its planned rollout to Walmart stores in early 2026. In addition to the expansion, Fine’ry also announced the launch of three new Target-exclusive scents.
“This moment marks an exciting evolution for Fine’ry,” said Piyush Jain, chief executive officer of parent company Maesa. “We incubated this brand with Target and have been thrilled with the great partnership and the positive response from our community since the launch. We continue to grow and partner with Target with exclusive launches in new fragrances and formats in 2026, and we are excited to meet the strong demand for the Fine’ry brand by expanding with new retail partners and into new channels.”
Fine’ry first launched in 2023 and quickly became the fastest-growing fragrance brand at Target. According to the company’s press release, the brand hopes that this retail expansion will help reach more audiences and strengthen its market presence.
The brand’s new Target-exclusive scents are available at Target stores and on the retailer’s website.
Fragrance Highlights
Athena: vanilla nectar, vanilla orchid, vanilla bean
Dreaming in Coral: Prosecco spritz, hibiscus petals, apricot skin
Desert Spirit: White pear, violet, atlas cedarwood
