Men’s fragrance brand Fine’ry announced the expansion of its fine fragrance body washes and deodorant sprays, following the successful launch earlier this year. These new products will be available in select Target stores and online.
Fine’ry first debuted in 2023 and saw rapid growth on TikTok. It is now the fastest-growing fragrance brand at Target. According to the brand’s press release, the aluminum-free deodorant provides 24-hour odor protection and the sulfate-free body wash includes nourishing ingredients.
“I am excited to announce the expansion of Fine’ry brand into personal care,” said Maesa chief executive officer Piyush Jain. “This is a natural and strategic evolution for the brand and is perfectly aligned with our core belief that everyone deserves to feel fine. This expansion is a significant milestone, extending the fine fragrance experience for consumers in new spaces. Since the launch less than three years ago, we have been thrilled by the brand love from the community and are excited to now offer them more high-quality, fine fragrance-forward body washes and deodorants that elevate everyday grooming rituals - bringing the essence of luxury into daily life, all at an accessible price point.”
The new personal care collection includes products offered in five scents. These scents are meant to complement the brand’s nine-scent fine fragrance launch earlier in 2025.
Fragrance Highlights
Two Billion: Lavender, cedar wood, tonka bean
Ultra: Bergamot, pineapple, black pepper
Not Another Blue: Elemis, dry vetiver, amber wood
Alleged: Green sage, coriander, patchouli
Why Not: Sage, geranium, warm amber
