British fashion house Burberry launched its latest fragrance, Burberry Her Parfum, featuring British singer-songwriter Olivia Dean as the face of its campaign. The fragrance is described as a “fruity yet profound gourmand.”
“Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,” Dean said. “You think, ‘Spring is here! I’m excited!’”
The fragrance’s accompanying campaign video follows Dead through London as she draws inspiration from the city. Dean also wrote the campaign soundtrack.
“It’s all about being in the sky and feeling free,” she said. “Of flying above everything and feeling untouchable.”
Burberry Her Parfum is available for purchase at Sephora, Ulta, Macy’s and Nordstrom.
Fragrance Highlights
Top Notes: Cherry, pear
Heart Notes: Amber accord, freesia accord, whipped cream accord, patchouli oil
Base Notes: Vanilla absolute, moss notes, musk
