Home fragrance brand Yankee Candle announced a new year-long partnership with Reese’s Book Club, the literary community founded by Reese Witherspoon. The partnership will feature quarterly, limited-edition fragrances and activations inspired by book club picks.
The first scent in the collection, A Fresh Chapter, is paired with New York Times bestseller “The First Time I Saw Him” by Laura Dave. Each fragrance released throughout the year will be designed to complement the mood and themes of Reese’s Book Club’s seasonal reading selections.
“Reading and fragrance are both deeply personal experiences, and together they create something powerful,” said Aaron Swart, senior vice president and general manager of home fragrance. “Our partnership with Reese’s Book Club allows Yankee Candle to connect with a passionate community of readers in an authentic way. Together, we’re inviting both longtime fans and new consumers to experience scent in their everyday moments of joy and self-care.”
The Yankee Candle x Reese’s Book Club collection will be available for purchase at Yankee Candle stores and on the brand’s website.
Fragrance Highlights
Top Notes: Pomelo, ozone, pink amber, mandarin
Middle Notes: Jasmine, violet, rose
Base Notes: Sandalwood, cedarwood, musk, praline
