Chesapeake Bay Fragrance, formerly known as Chesapeake Bay Candle, announced a relaunch of the brand with a refresh identity with an expanded home fragrance collection. The collection includes candles and reed diffusers rooted in coastal inspiration.
According to the company’s press release, the expanded portfolio includes six mood-evoking scents inspired by coastal fragrance notes. Further, the brand has elevated its offerings with sea glass-inspired vessels, multi-wick formats and a modern metal lid embossed with its blue heron logo.
“This relaunch reflects our focus on capturing the emotional and sensory benefits experience of coastal livings,” said Aaron Swart, senior vice president and general manager of home fragrance. “Our fragrances invite you to stay present, so you can focus on the moments — and people — that matter most to you. Spark a coastal memory. Brighten your day.”
In addition to the rebrand, Chesapeake Bay Fragrance announced its partnership with Keep America Beautiful, a nonprofit focused on preserving and restoring natural spaces across the United States. Chesapeake Bay Fragrance will serve as an official sponsor of the Greatest American Cleanup.
The new collection from Chesapeake Bay Fragrance is available for purchase on Amazon and at select Yankee Candle retail locations.
Fragrance Highlights
Serene Waters
- Top Notes: Bergamot, marine, salted sea spray
- Middle Notes: Spindrift accord, water lily, wild sage
- Base Notes: Cedarwood, amber, driftwood
Marine Drift
- Top Notes: Mineral, sea grass, pink pepper
- Middle Notes: Spindrift accord, jasmine leaf, sea salt
- Base Notes: Vetiver, patchouli, sandalwood
Golden Waves
- Top Notes: Water Lily, cucumber, jasmine mist
- Middle Notes: Spindrift accord, sea salt, cyclamen
- Base Notes: Vanilla bean, amber, white musk
Ocean Blossom
- Top Notes: Neroli, red berry, sea salt
- Middle Notes: Cherry blossom, magnolia, spindrift accord
- Base Notes: Cedarwood, sun-kissed amber
Salted Sands
- Top Notes: Bergamot, mandarin, white peach
- Middle Notes: Ylang slang, spindrift accord, jasmine petals
- Base Notes: Solar amber, sandalwood, vanilla
Ocean Retreat
- Top Notes: Lemon, bergamot, cardamom
- Middle Notes: Cyclamen, jasmine, spindrift accord
- Base Notes: White peppercorn, nutmeg, linen musk
