On May 29, 2025, Bath & Body Works announced the appointment of Daniel Head as chief executive officer. He has previously worked as Nike’s chief strategy and transformation officer and senior vice president of digital, digital marketing, customer service and data at Burberry.
“I’m honored to join this iconic brand with a deep sense of purpose and a powerful foundation,” Head said, “I’ve already had the privilege of meeting many associated across the company, and I’m incredibly impressed by the passion, dedication and talent across our teams. I believe we’re incredibly well-positioned to define and lead the home fragrance and beauty categories globally and accelerate growth.”
Additionally, the company released its financial results for the first quarter of 2025. According to the report, the company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.
“Our team delivered a strong start to the year driven by the positive customer response to our innovation in the quarter,” said chief financial officer Eva Boratto. “We’re effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment, and I’m confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025.”
Further, the company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.
