On October 14, 2025, the Estée Lauder Companies announced the opening of its new fragrance atelier within its La Maison des Parfums in Paris, France. This new innovation hub is dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities.
“Building on our incredible heritage of creativity and innovation, the Atelier will propel our future growth in this dynamic category – uniting world-class expertise, cutting-edge technology and the artistry of fragrance to accelerate innovation across our portfolio,” said Stéphane de La Faverie, president and chief executive officer of The Estée Lauder Companies. “Located in the cradle of perfumery, our teams will blend state-of-the-art technology, data-driven intelligence and olfactive expertise to craft the next generation of extraordinary scents for our consumers worldwide.”
According to the company’s press release, the Atelier includes specialized co-creation and innovation spaces, including a music room and adjoining laboratories. The laboratories themselves house technologies such as CO₂ supercritical extraction, GCMS molecule analysis and AI-driven sillage measurement. Company officials hope that this new innovation space will help its customers with an AI-enabled, end-to-end creation process and reduce fragrance development lead times by up to 30-50% in the coming years.
“The Fragrance Atelier is an exciting new model for creation – a space that harnesses creativity and science to shape the future of fragrance,” said René Lammers, The Estée Lauder Companies’ chief research and innovation officer. “This hub brings together experts from across our fragrance brands and partners in an environment purpose-built for experimentation. Together, they will accelerate the journey from inspiration to formulation and ultimately to the final consumer experience.”
