On December 19, 2024, The Estée Lauder Companies announced the location of a new innovation hub in the heart of Paris at 14-18 Rue Volney. The new atelier is expected to open in 2025.
The Fragrance Atelier will be the home of the company’s new “La Maison des Parfums,” a dedicated center serving Estée Lauder’s fragrance brands. Further, the site will serve as a co-creation space for fragrance houses, ingredient suppliers, and other stakeholders in the fragrance industry.
“We are thrilled to receive the keys to our new space in the heart of paris, which will serve as our ‘Maison des Parfums’ and include our new Fragrance Atelier,” said Stéphane de La Faverie, executive group president at the Estée Lauder Companies. “This exciting new center of fragrance excellence offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to our market.”
Sumit Bhasin, senior vice president of global fragrance innovation, product development and R&D, added, “The Atelier will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide. We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility.”
