Home fragrance brand Homesick announced the launch of two limited-edition candles in collaboration with laundry brand Snuggle. The two scents, Cuddle Up Fresh and Freshly Washed, are intended to bring comfort to users and match the brands’ shared mission of transforming everyday moments into sensory experiences.
This collaboration follows the rebrand of Snuggle earlier in 2025, which promised to transform its best-selling scents into a new lifestyle format.
“We’re excited to collaborate with Homesick on this launch,” said Allison Feldman, vice president of marketing for fabric softener and personal care brands at Snuggle’s parent company Henkel. “There’s nothing quite like the comforting smell of fresh laundry, and with these limited-edition Homesick candles, fans can now enjoy that signature Snuggle scent in a whole new way.”
Homesick’s chief product and marketing officer Emily Siegel added, “Snuggle is one of those comfort brands we’ve all grown up with – the bear, the softness, the smell of fresh laundry. Reimagining that warmth with Homesick let us capture the emotion people remember and share in a new, fun way.”
The limited-edition candles are available for purchase on Homesick’s website, as well as Amazon, Walmart and Target.
Fragrance Highlights
Cuddle Up Fresh
- Top Notes: Fresh air, lemon
- Middle Notes: Jasmine, rose water
- Base Notes: warm woods, baby powder
Freshly Washed
- Top Notes: Clean citrus, soap suds
- Middle Notes: Jasmine, rose
Base Notes: Warm linen, soft musk
