Singer and entrepreneur Jessica Simpson announced the launch of Mystic Canyon Eau de Parfum, a new fragrance to celebrate the 20th anniversary of her lifestyle brand, The Jessica Simpson Collection.
The fragrance was developed in partnership with Parlux Brands and is inspired by Simpson’s recent album, Nashville Canyon.
“Mystic Canyon is about honoring the strength I’ve discovered, the softness I’ve learned to embrace and the freedom that comes with being unapologetically yourself,” Simpson said. “To me, this fragrance is like a journey bottled up — a reminder that every woman carries her own mystery and magic.”
Lori Singer, president of Parlux Brands, added, “Jessica has always been ahead of her time in connecting with her audience through fragrance. With Mystic Canyon, she livers a fragrance that’s striking yet deeply personal — reflecting confidence, individuality and the beauty of contrasts, much like Jessica herself.”
Mystic Canyon Eau de Parfum will be available exclusively at JCPenney.
Fragrance Highlights
Top Notes: Pink pepper, black currant, purple plum
Heart Notes: Jasmine, Turkish rose, creamy iris
Base Notes: Vanilla bean, amber, cedarwood
