Fragrance company Iberchem announced the launch of VernovaPure Pro, a new advancement in its biodegradable malodor-neutralizing technology. According to the company’s press release, the upgraded technology delivers advanced odor control, enhanced fragrance integration and greater creative flexibility.
In addition to this updated technology, Iberchem also announced the launch of O-DOOR, a digitally-integrated platform for flexible and high-performance fragrance creation and malodor management. The platform operates on a multi-layered technology framework including VernovaPure Pro as the functional fragrance base, targeted neutralizing agenda for malodor elimination and blocking agents to inhibit odor receptor activation.
“This innovation will enable us to provide a more precise and integrated approach to malodor control, offering our clients premium and customized olfactory profiles and enhanced fragrance neutralization performance, all in one solution,” said Manuel Serna, team research leader at Iberchem’s Technologies department.
Company officials hope that the integrated approach will provide perfumers with a robust database and technical framework to enable the development of more effective, targeted and sophisticated fragrance solutions.
